BATTLE CREEK, Mich., May 17 /PRNewswire-FirstCall/ -- Kellogg Company and Burger King Corporation announced they have launched a new BK VEGGIE(R) Burger in BURGER KING(R) restaurants throughout the United States. The new burger features a patty produced by Kellogg's Morningstar Farms division, and will give consumers a new vegetarian choice when they eat out. BURGER KING restaurants, already known for allowing consumers to customize their burgers, will give the same HAVE IT YOUR WAY(R) options to diners who purchase the new BK VEGGIE Burger from Morningstar Farms. Burger King Corporation is the only national quick service restaurant to offer a vegetarian burger nationally. "Consumers have told us that when they eat out they want the vegetarian options and great taste that Morningstar Farms gives them at home," said Alan Gravely, vice president marketing, Kellogg's Frozen Foods, "We are excited that our relationship with Burger King Corporation will enable consumers to balance the convenience of dining out with their nutrition and diet priorities." The new BK VEGGIE Burger is formulated with the same good taste and healthy ingredients as the Morningstar Farms brand's top-selling retail veggie burger. Cooked separately from meat products, the new burger gives consumers a true vegetarian alternative. The BK VEGGIE Burger will be available at BURGER KING restaurants nationwide beginning this month. "We want to give our guests vegetarian options, but we do not want to sacrifice taste or quality," said Denny Post, Burger King chief concept officer. "Morningstar Farms is the Number One brand among at-home vegetarian products, so we have a proven partner for our new BK VEGGIE Burger." About Kellogg Company With 2004 sales of nearly $10 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, piecrusts and ice cream cones. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr's, Plantation, Ready Crus, and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg's Web site at www.kelloggcompany.com. About Burger King Corporation The BURGER KING(R) system operates more than 11,000 restaurants in more than 61 countries and territories worldwide. Approximately 90 percent of BURGER KING restaurants are owned and operated by independent franchisees, many of them family owned operations that have been in business for decades. Burger King Holdings Inc., the parent company, is private and independently owned by an equity sponsor group comprised of Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending June 30, 2004, Burger King Corporation had system-wide sales of $11.3 billion. To learn more about BURGER KING, please visit the company's Web site at http://www.burgerking.com.
SOURCE Kellogg Company