Vegetarians 'HAVE IT YOUR WAY(R)!'

Morningstar Farms and Burger King Corporation Bring New BK VEGGIE(R) Burger to

BURGER KING(R) Restaurants Across the Country



May 17, 2005, 01:00 ET from Kellogg Company

    BATTLE CREEK, Mich., May 17 /PRNewswire-FirstCall/ -- Kellogg Company and
 Burger King Corporation announced they have launched a new BK VEGGIE(R) Burger
 in BURGER KING(R) restaurants throughout the United States.  The new burger
 features a patty produced by Kellogg's Morningstar Farms division, and will
 give consumers a new vegetarian choice when they eat out.
     BURGER KING restaurants, already known for allowing consumers to customize
 their burgers, will give the same HAVE IT YOUR WAY(R) options to diners who
 purchase the new BK VEGGIE Burger from Morningstar Farms.  Burger King
 Corporation is the only national quick service restaurant to offer a
 vegetarian burger nationally.
     "Consumers have told us that when they eat out they want the vegetarian
 options and great taste that Morningstar Farms gives them at home," said Alan
 Gravely, vice president marketing, Kellogg's Frozen Foods, "We are excited
 that our relationship with Burger King Corporation will enable consumers to
 balance the convenience of dining out with their nutrition and diet
 priorities."
     The new BK VEGGIE Burger is formulated with the same good taste and
 healthy ingredients as the Morningstar Farms brand's top-selling retail veggie
 burger.  Cooked separately from meat products, the new burger gives consumers
 a true vegetarian alternative.  The BK VEGGIE Burger will be available at
 BURGER KING restaurants nationwide beginning this month.
     "We want to give our guests vegetarian options, but we do not want to
 sacrifice taste or quality," said Denny Post, Burger King chief concept
 officer.  "Morningstar Farms is the Number One brand among at-home vegetarian
 products, so we have a proven partner for our new BK VEGGIE Burger."
 
     About Kellogg Company
     With 2004 sales of nearly $10 billion, Kellogg Company (NYSE:   K) is the
 world's leading producer of cereal and a leading producer of convenience
 foods, including cookies, crackers, toaster pastries, cereal bars, frozen
 waffles, meat alternatives, piecrusts and ice cream cones.  The company's
 brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain,
 Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr's,
 Plantation, Ready Crus, and Kashi.  Kellogg products are manufactured in
 17 countries and marketed in more than 180 countries around the world.  For
 more information, visit Kellogg's Web site at www.kelloggcompany.com.
 
     About Burger King Corporation
     The BURGER KING(R) system operates more than 11,000 restaurants in more
 than 61 countries and territories worldwide.  Approximately 90 percent of
 BURGER KING restaurants are owned and operated by independent franchisees,
 many of them family owned operations that have been in business for decades.
     Burger King Holdings Inc., the parent company, is private and
 independently owned by an equity sponsor group comprised of Texas Pacific
 Group, Bain Capital and Goldman Sachs Capital Partners.  In fiscal year ending
 June 30, 2004, Burger King Corporation had system-wide sales of $11.3 billion.
 To learn more about BURGER KING, please visit the company's Web site at
 http://www.burgerking.com.
 
 

SOURCE Kellogg Company

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