Vello Brings Holiday Greetings in Support of HoHoTO and the Daily Bread Food Bank

TORONTO, Dec. 13, 2013 /PRNewswire-iReach/ -- Vello, the iOS video greeting and gifting company, is utilizing its app to support Toronto's HoHoTO holiday party and the Daily Bread Food Bank by asking, "Where would you go with 25,000 Aeroplan miles?"  In hosting this unique video-entry contest, Vello becomes a part of the hyper-connected social media movement started by HoHoTO in 2008, joining a remarkable example of the power of self-organizing online groups.

HoHoTO, an annual event developed by Toronto's local tech, media, digital marketing, social media and PR communities, is now its sixth year of raising sorely-needed funds and awareness for the city's hungry.

Using the Vello mobile app, anyone interested in the HoHoTO movement can attach donations to the Daily Bread Food Bank along with their video contest entries, with a grand prize of 25,000 Aeroplan miles to be won by one lucky participant.  Each message is worth one ballot, with an additional entry for every dollar donated.

Vello is a personalized and modernized way of sending gifts and greetings to celebrate any occasion. Users can select the gift card they desire and the dollar amount, and add their personal message in video format.

Vello's connection to HoHoTO's important cause is especially significant for founder Frances Ho.  "Showing compassion to those around us is important every day of the year but especially during this season. And the most important part of the holidays is spending time with loved ones over a shared meal.  Vello is thrilled to be a part of HoHoTO this year. "

Starting today, Vello users can record their contest entries and make donations to the Daily Bread Food Bank by downloading the app from the iTunes App Store and entering the Vello Code: HOHOTO.  Vello:www.velloapp.comPress kit: on the App store:  About Vello Vello is an app development company focused on revolutionizing the gifting industry using mobile social applications. By providing new and unique distribution channels for gift cards using technology, the company's market leading solutions allow retailers to acquire and connect with more customers. Vello is based in San Francisco, USA and Toronto, Canada. For more information about Vello, visit us online at 

Media Contact: Frances Ho, Vello Greeting Inc., 416-491-2233,

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