LA ROCHELLE, France, September 19 /PRNewswire/ --
- Following a Successful Partnership in 2006/07, The VELUX Group Renews
Title Sponsorship in 2010.
The VELUX Group, the world leader in the manufacture of roof windows
and skylights, announced today the renewal of its title sponsorship of the
VELUX 5 OCEANS, a 30,000 mile around the world solo sailing race that is
regarded as the longest and toughest event for any individual in any sport.
"Our sponsorship of the 2006/07 race confirmed for us that this event
is symbolic of VELUX key values - daylight and fresh air - and that the
sponsorship also matches our strategic and commercial objectives," said
Michael Rasmussen, CMO for VELUX, from the Grand Pavois Boat Show. "The
gross value of the worldwide media exposure we received in 2006/07 was in
excess of 60 million Euros. In relation to the total cost of sponsorship,
this was highly favourable."
The VELUX Group, and the race's British promoter, Clipper Ventures Plc,
have not disclosed the amount of the sponsorship agreement, but the
investment has significantly increased from the previous race. The increase
is a sign both of the overall value of the sponsorship and of the ambition
both partners have made to continuously lift the profile and interest of
the race both on a local and international level.
"We saw a notable increase in brand awareness among our key markets and
an overall increase in brand equity during and after the 2006/07 race,"
said Michael Rasmussen. "The sponsorship has also helped create a sense of
team spirit among our employees, who are spread around the globe in more
than 40 markets in five continents."
Through the course of the VELUX 5 OCEANS, skippers cross five oceans
alone, starting in Europe and then sailing to Asia, Australia and the
United States before returning to the finish in Europe. Along the way, they
face the most treacherous and legendary waters on the planet. The extreme
demands placed on the competitors are highlighted in the fact that fewer
people have sailed solo around the world than have climbed Mt. Everest or
journeyed to space.
"We are delighted to announce the ongoing sponsorship by VELUX for the
5 OCEANS asset," said William Ward, CEO of Clipper Ventures PLC, listed on
the AIM market in London (CLV:LN). "Now with three years to prepare for the
next race, and a productive and positive relationship already established
between Clipper and VELUX, the potential to develop the VELUX 5 OCEANS
further is huge and we have high ambitions for the future of this great
VELUX and Clipper Ventures will now work together to outline the exact
format and timeframe of the next VELUX 5 OCEANS, which will start in either
France or Spain in autumn 2010. A Race Advisory Board, composed of sponsors
and previous competitors such as Alex Thomson, Derek Hatfield and Bernard
Stamm has been established to provide recommendations for the continued
development of the Ultimate Solo Challenge.
The details about the race route, stopover points and new features to
the race are being finalised in the coming months and will be announced in
For video clips or images free for editorial use and more information
about VELUX 5 OCEANS, please visit http://www.velux5oceans.com
About The VELUX Group
VELUX creates better living environments with daylight and fresh air
through the roof. Our product programme contains a wide range of roof
windows and skylights, along with solutions for flat roofs. In addition,
VELUX offers many types of decoration and sun screening, roller shutters,
installation products, products for remote control and thermal solar panels
for installation in roofs. VELUX, which has manufacturing companies in 10
countries and sales companies in more than 40 countries, is one of the
strongest brands in the global building materials sector and its products
are sold in most parts of the world. The VELUX Group has around 9,500
employees and is owned by VKR Holding A/S. VKR Holding A/S is a limited
company wholly owned by foundations and family. For more details, visit
SOURCE The VELUX Group