LOS ANGELES, Aug. 3, 2015 /PRNewswire/ -- Vera Vasi, a new product line offering a luxurious spin on shapewear, officially launches their figure-slimming brand at CURVENY today at the Javits Center North. Featuring a proprietary fabric that is proven to be twice as effective as traditional shapewear products, Vera Vasi aims to (literally) define an entirely new generation of body confident women.
Each year, CURVEXPO comes to New York to showcase the best new intimate and swimwear brands leading North American retailers. This year, buyers look forward to instantly losing inches from their waists, hips and thighs (no diet required) with Vera Vasi's comprehensive line of body-shaping products. In fact, the garments are so impressive many women will lose an entire dress size the instant they step into Vera Vasi.
"While many traditional shapewear brands will make us look good, they fail to make us feel good too," says Vera Watkins, founder of Vera Vasi. "It won't matter how chic you look in your dress if you feel hot, constricted and unsexy beneath it. Vera Vasi garments are designed to firmly hug and contour your figure, without feeling bulky or uncomfortable. Plus, each one features patented COOLMAX® technology for maximum breathability."
Unlike other brands, which rely on generic fibers, such as spandex and elastene, Vera Vasi has recruited the industry's leading textile designers and fabric scientists to develop their own patented ComfortWeave® material, which is not only more effective, but retains its integrity longer than any shapewear product on the market.
Another way Vera Vasi is distinguishing itself from traditional shapewear brands: it's not just slimming bodies; it provides health benefits too. Vera Vasi micro-massages the skin beneath the garment, smoothing lumps and reducing muscle fatigue and soreness in the process.
"We've really put our all into modernizing and luxuriating the industry," says Watkins. "I am so thrilled to officially launch our product at CURVENY and am really looking to forever free women of their cumbersome shapewear products."
Vera Vasi's comprehensive product line includes waist shapers, leggings, shorts, bodysuits, and more, and is available in more than 78 countries and online.
For more information or to purchase Vera Vasi, please visit www.veravasi.com.
SOURCE Vera Vasi