Verizon Launches 'Our People. Our Network.' TV, Print and Online Advertising Campaign

Campaign Highlights Company's Innovation and Technology;

Features Verizon Employees

Sep 21, 2005, 01:00 ET from Verizon

    NEW YORK, Sept. 21 /PRNewswire/ -- Verizon announced today the launch of a
 new national advertising campaign entitled "Our People. Our Network."
     The campaign, which begins today in a series of television, print and
 online advertisements, features five Verizon employees who symbolize the
 dedication of the company and all its employees to providing broadband
 services to customers through innovation and advanced technology.  The ads
 include Verizon's recognizable tagline, "We never stop working for you."
     "Our new ads focus on those things that make Verizon such an innovative
 and trusted company: both our people and our network.  Our employees are proud
 to work for a winner in a competitive industry, and our network gives our
 customers a superior broadband experience," said Tom Tauke, Verizon executive
 vice president, Public Affairs, Policy and Communications.
     "We did not need to hire actors for these spots; the Verizon employees
 highlighted in the campaign effectively convey their dedication to
 transforming the way our customers communicate and get their entertainment and
 information," he said.
     Future ads will highlight the broadband capabilities of Verizon and
 Verizon Wireless.
     The first 30-second television spot highlights the power of Verizon's
 fully-fiber network, enabling the next generation of phone, Internet and TV
 services.  Recognized in 2005 by Fortune Magazine as America's Most Admired
 Telecommunications Company, Verizon is installing fiber-optic networks in 15
 states, or more than half the states where it offers landline communications
 service.  Verizon employees describe how their jobs help to bring innovation
 and advanced technology to Verizon customers.
     The commercials will air on national and cable networks and will be
 featured on ABC World News Tonight and NBC Nightly News, as well as on various
 programs on A&E, CNN, FOX News Channel, The History Channel and MSNBC.
     The initial three print ads highlight the experiences of individual
 Verizon employees and provide their personal accounts of bringing broadband
 services to customers.  The ads will run in newspapers and national magazines
 including: The Boston Globe, The New York Times, The Philadelphia Inquirer,
 The Wall Street Journal, The Washington Post, Newsweek, Time and U.S. News &
 World Report.
     The "Our People. Our Network" campaign also currently includes two online
 ads.  Titled "Heart" and "Network," the ads reinforce the message of the
 strength of the fully fiber-optic network and the dedication of the employees
 constructing it.  The ads will appear on the online Web sites of news outlets
 including CNN, Congressional Quarterly, The Hill, Marketwatch, National
 Journal, National Review, The New York Times and The New York Times Digital,
 Roll Call, Slate, The Wall Street Journal and The Washington Post.
     The Glover Park Group, a strategic communications firm, designed the
     To view the television, print and online advertisements, please visit
     With more than $71 billion in annual revenues, Verizon Communications Inc.
 (NYSE:   VZ) is one of the world's leading providers of communications services.
 Verizon has a diverse work force of 214,000 in four business units:  Domestic
 Telecom provides customers based in 28 states with wireline and other
 telecommunications services, including broadband.  Verizon Wireless owns and
 operates the nation's most reliable wireless network, serving 45.5 million
 voice and data customers across the United States.  Information Services
 operates directory publishing businesses and provides electronic commerce
 services.  International includes wireline and wireless operations and
 investments, primarily in the Americas and Europe.  For more information,
     VERIZON'S ONLINE NEWS CENTER: Verizon news releases, executive speeches
 and biographies, media contacts, high quality video and images, and other
 information are available at Verizon's News Center on the World Wide Web at  To receive news releases by e-mail, visit the
 News Center and register for customized automatic delivery of Verizon news

SOURCE Verizon