New Location-and-Landmark Platform Helps Callers Find the Business They Need, Without Waiting

NEW YORK, March 15 /PRNewswire/ -- Verizon LiveSource directory assistance has made it much easier and faster for wireless callers to find businesses in town or across the country. A special database solution developed by Call Genie of Toronto enables LiveSource operators to search for various types of businesses near a specific intersection or landmark, or by neighborhood.

"We've taken the guesswork out of the wireless 411 call for both the caller and the operator," said Verizon LiveSource president Pedro Correa.  "While other services let you search, we help you find."

The service provides LiveSource directory assistance callers a greater ability to search for and identify relevant merchants based on general parameters such as, "looking for home renovation stores near Disneyland in Anaheim," or specific parameters such as, "looking for the Home Depot on Allstate Road in Boston."

Call Genie's hosted business-category search platform for LiveSource relies on mapping that has been completed by Call Genie throughout the U.S., Canada and Puerto Rico, and is supported by merchant listings provided by a variety of yellow pages publishers and other business listings providers.

Verizon LiveSource

Verizon LiveSource is the nations' leading directory assistance provider, employing thousands of operators at call centers across the country and internationally.  LiveSource serves Verizon landline customers and more than half the wireless industry, where innovative services like text messages with listings forwarded to wireless handsets and directory assistance in Spanish continue to make 411 a vital communications tool.

About Call Genie

Call Genie is a leading global provider of local mobile search and advertising solutions that connect ready to transact consumers directly with local merchants for local directory businesses, directory assistance services and local media publishers. Call Genie solutions offer an exceptional experience for both advertisers and consumers and are deployed in 11 countries around the world.  Call Genie has been awarded the Excellence in Integrated Ad Management award by the Pelorus Group, has won the Yellow Page Association Industry Excellence Award for Marketing Innovation, the Whitaker Innovation Award, and the 118 Tracker Award for both Technology Innovation in the UK and most recently, Outstanding Contribution to the Industry. www.callgenie.com.

Verizon Communications Inc. (NYSE, Nasdaq: VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to mass market, business, government and wholesale customers.  Verizon Wireless operates America's most reliable wireless network, serving more than 91 million customers nationwide.  Verizon also provides converged communications, information and entertainment services over America's most advanced fiber-optic network, and delivers innovative, seamless business solutions to customers around the world.  A Dow 30 company, Verizon employs a diverse workforce of approximately 222,900 and last year generated consolidated revenues of more than $107 billion.  For more information, visit www.verizon.com/news.

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SOURCE Verizon

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