NEW YORK, Jan. 21 /PRNewswire/ -- The Verve Music Group, a subsidiary of
Universal Music Group, the world's leading music company, has expanded into
the burgeoning and often overlooked Adult Contemporary market with the
re-launching of the famed Forecast label, the original home to many of music's
most acclaimed singer songwriters. The announcement was made today by Ron
Goldstein, President and CEO of the Verve Music Group.
Formed in 1967, Forecast (originally Folkways) burst onto the scene by
introducing some of the era's most important artists to the record-buying
public, including Laura Nyro, Tim Hardin, Richie Havens, The Blues Project,
and the Velvet Underground, among others.
Over the last several years, the adult contemporary music market has
grown, with increasing record sales and a nation-wide radio audience that has
swelled to over 20 million (source: BDS).
"Our expansion into adult contemporary is a natural evolution for us,"
stated Goldstein. "Verve has enjoyed great crossover success with jazz
projects including Diana Krall, Linda Ronstadt, Aaron Neville, Lizz Wright and
most recently, Jamie Cullum and with the innovative 'Verve Remixed' albums.
It is our belief that the audience that is buying music by these artists as
well as by Norah Jones, Josh Groban and Rod Stewart is hungry for more. Our
staff is focused and well-positioned to take advantage of traditional and
non-traditional marketing opportunities. We are excited about the re-launch
of Forecast and we look forward to continuing the original Verve label's
tradition of fostering great talent at a time when music lovers are
re-embracing the true artistry of the genre in droves."
The Verve Forecast imprint will be home to all non-jazz artists signed
under the Verve Music Group umbrella.
Blues rocker Susan Tedeschi, Rhett Miller of the Old 97s, Teddy Thompson,
Sacramento-based singer/songwriter Jackie Greene and Chiara Civello are among
the first acts to sign to the newly-reactivated label. Three-time
GRAMMY(R)-nominee Tedeschi released a trio of critically-acclaimed and
commercially successful albums and is preparing to begin work on her Verve
Forecast debut. Tedeschi is managed by Macklam/Feldman Management (Diana
Krall, Norah Jones, Elvis Costello, Joni Mitchell). Brazilian Girls are a
quartet with deep roots in New York's burgeoning Lower East Side music
community. The group, which draws on electro, dub, pop, punk and dance music
to create their eclectic sound, was recently described by The New York Times'
Jon Pareles as "catchy, musically ambitious, proudly theatrical" and
"irresistible." Brazilian Girls' eponymous debut album will be released in
February of 2005. The group is managed by David Whitehead, who counts David
Byrne and David Bowie among his other clients.
In addition to Verve Forecast, the Verve Music Group is comprised of the
premier jazz label Verve, whose roster includes legends such as Herbie Hancock
and Wayne Shorter as well as rising stars Roy Hargrove and Regina Carter;
vocalists Diana Krall, Natalie Cole, Shirley Horn and Lizz Wright; GRP
Records, which houses a stellar roster of contemporary instrumental artists,
and Impulse!, the catalog label and home to John Coltrane.
About Universal Music Group
Universal Music Group is the world's leading music company with
wholly-owned record operations or licensees in 71 countries. Its businesses
also include Universal Music Publishing Group, one of the industry's largest
global music publishing operations.
Universal Music Group consists of record labels Decca Record Company,
Deutsche Grammophon, DreamWorks Records, Interscope Geffen A&M Records, Island
Def Jam Music Group, Lost Highway Records, MCA Nashville, Mercury Records,
Mercury Nashville, Philips, Polydor, Universal Music Latino, Universal Motown
Records Group, and Verve Music Group as well as a multitude of record labels
owned or distributed by its record company subsidiaries around the world. The
Universal Music Group owns the most extensive catalog of music in the
industry, which is marketed through two distinct divisions, Universal Music
Enterprises (in the U.S.) and Strategic Marketing and Commercial Affairs
(outside the U.S.). Universal Music Group also includes eLabs, a new media
and technology division.
Universal Music Group is a unit of Vivendi Universal, a global media and
SOURCE Verve Music Group