VH1 Classic Releases Original 'Pop-Up Video' Online at VH1Classic.com

Online Archive of 'Popped' Videos Joins VH1 Mobile's 'Pop Up Mobile To Go'

in Expansion of Popular Music Series

    NEW YORK, Dec. 4 /PRNewswire/ -- VH1 Classic, a division of Viacom's
 ( VIA, VIA.B), MTV Networks, is bringing back the original "Pop-Up
 Video" series online at VH1Classic.com. Beginning today, close to 50
 "popped" videos from artists including Madonna, Michael Jackson, Culture
 Club and Whitney Houston are available on demand. Additional videos will be
 added to the online archives in early January 2008.
 
     Until now, the popular music series, which aired on VH1 from 1996-2002
 was not available online and has only rarely been seen on TV since the
 series ended. Videos included in the initial online launch include:
 
 

     "Karma Chameleon" by Culture Club
     "Girls Just Want to Have Fun" by Cyndi Lauper
     "Rio" by Duran Duran
     "Never Tear Us Apart" by INXS
     "Express Yourself" by Madonna
     "Sexual Healing" by Marvin Gaye
     "Black or White" by Michael Jackson
     The online release of the "Pop-Up Video" archives is VH1's latest
 effort to extend the series that pairs music videos with trivia and facts
 about artists and their videos. In September VH1 extended the pop-up
 franchise on VH1 Mobile with a made-for-mobile version of the series called
 "Pop Up Mobile to Go." The mobile series, which offers the pop-up treatment
 to more current artists and videos has seen significant success on VH1
 Mobile and has added to the tremendous growth VH1 Mobile has seen in the
 last few months. Streams on VH1 Mobile in October grew 31% over the prior
 month and increased 233% versus the same time period last year. New videos
 from artists including, Beck, Snoop Dogg and Amy Winehouse will launch
 throughout 2008 on VH1 Mobile's "Pop Up Video To Go," which is available on
 all mobile carriers.
 
     VH1Classic.com, the online extension of the TV channel dedicated to the
 classic music and artists of the 60s, 70s, 80s and early 90s re-launched in
 April 2007. The video library includes thousands of videos from artists
 ranging from Led Zeppelin and The Sex Pistols, to Madonna and Nirvana, as
 well as new videos and exclusive performances by Bruce Springsteen, Mick
 Jagger and AC/DC.
 
     Launched in May 2000, VH1 Classic is a 24-hour network that presents
 videos, concerts and music specials all day long, featuring the best of
 rock, soul and pop artists from the 60's, 70's and 80's, including The
 Beatles, The Stones, Tina Turner, Led Zeppelin, Marvin Gaye, The Who,
 Stevie Wonder, The Police and many more. Learn more at
 http://www.vh1classic.com.
 
 

     Contact:
     Erica Cantwell Sahin/VH1            Luis Defrank
     212-846-3683                        212-846-7012
     erica.cantwell@vh1staff.com         luis.defrank@vh1staff.com
 
 

SOURCE VH1