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Viacom and Yahoo! Strike Multi-Year Search Marketing Deal
Yahoo! to be Exclusive Provider of Sponsored Search and Contextual Ads
Across MTVN and BETN Global Websites
NEW YORK and SUNNYVALE, Calif., April 10 /PRNewswire-FirstCall/ --
Viacom ( VIA, VIA.B) and Yahoo! Inc. ( YHOO) today announced a
multi-year partnership under which Yahoo! will serve as the exclusive
provider of sponsored search and contextual ads to all of Viacom's 33
broadband sites, including MTV.com, VH1.com, Nickelodeon.com,
comedycentral.com and BET.com, with potential expansion to more than 140
additional Viacom websites across the globe. The ads will be powered by
Yahoo!'s newly launched search marketing system, known by its project name
"Panama".
Philippe Dauman, President and Chief Executive Officer of Viacom, said,
"This far reaching partnership brings together world-class content and
technology for the benefit of users and advertisers alike. Yahoo! has made
impressive strides with its new search marketing system. As a global leader
in content for every screen and platform, we couldn't be more pleased to
have them as a partner and we look forward to growing our relationship even
more over time."
Yahoo! provides search marketing products and services to hundreds of
thousands of advertisers in 22 countries worldwide. Currently available in
the U.S., Yahoo!'s new search marketing system is designed to deliver even
more relevant sponsored search and contextual ad results to users. By
encouraging advertisers to focus on the quality of their sponsored search
and contextual advertisements, Yahoo!'s new system creates a more valuable
marketplace for users, advertisers and publishers.
"Viacom is a global leader in entertainment that shares Yahoo!'s
commitment to connecting users to the content, products and services for
which they are looking while respecting copyrights and other intellectual
property rights at the same time," said Terry Semel, chairman and chief
executive officer, Yahoo! Inc. "Aligning Viacom's popular brands, leading
content and large audience with Yahoo!'s more targeted, relevant
advertising, marks the beginning of a powerful and engaging partnership
between our two companies."
"Our strategy is to provide our audiences with the most immersive
entertainment experience possible - on every platform, and this deal with
Yahoo! increases the monetization of our growing online portfolio," said
Judy McGrath, Chairman and CEO of MTV Networks.
Viacom is the number-one online entertainment destination and the 11th
most-popular overall destination on the Web. In February 2007, more than 90
million unique viewers flocked to Viacom's online properties, which include
an array of MTVN and BETN Web sites, as well as its other online properties
(according to Internal Web Analytics Tracking and duplication from comScore
Media Metrix February 2007). The company's sites continue to hit new highs
in traffic and streaming video. MTV.com delivered a record 84 million
streams in January, exceeded that mark in February with 85.1 million
streams and again in March set a new record with 93.1 million. MTV.com also
delivered a record 25.6 million unique visitors in March. Also in March,
Nickelodeon's online properties had their strongest monthly performance,
with Nick.com pulling in almost 19 million unique users and TurboNick
posted more than 80 million streams. comedycentral.com had its best month
ever for total traffic in March, with 10.7 million unique visitors.
About Yahoo!
Yahoo! Inc. is a leading global Internet brand and one of the most
trafficked Internet destinations worldwide. Yahoo!'s mission is to connect
people to their passions, their communities, and the world's knowledge.
Yahoo! is headquartered in Sunnyvale, California.
About Viacom
Viacom is a leading global entertainment content company, with
prominent and respected brands. Engaging its audiences through television,
motion pictures and digital platforms, Viacom seeks to reach its audiences
however they consume content. Viacom's leading brands include the
multiplatform properties of MTV Networks, including MTV: Music Television,
VH1, CMT: Country Music Television, Logo, Nickelodeon, Nick at Nite, COMEDY
CENTRAL, Spike TV, TV Land, and more than 130 networks around the world, as
well as digital assets such as MTV.com, comedycentral.com, VSPOT,
TurboNick, Neopets, Xfire and iFilm; BET Networks; Paramount Pictures;
DreamWorks; and Famous Music. More information about Viacom and its
businesses is available at http://www.viacom.com.
SOURCE Viacom













