Viamedia Announces Partnership With BTES & BVU in Tri-Cities DMA
Will Represent the Local, Regional & National Advertising Sales for both Video Providers
LEXINGTON, Ky., Feb. 15, 2012 /PRNewswire/ -- Viamedia, the cable industry's leading independent cable rep firm, today announced an agreement to exclusively represent the advertising sales for two municipally owned video providers in the Tri-Cities DMA: Bristol Tennessee Essential Services (BTES) and BVU Authority.
Under this agreement, Viamedia will represent the local, regional & national advertising sales for both BTES & BVU on 55 ad supported cable networks, including a compliment of HD networks, in the Tri-Cities, TN DMA.
"Both BTES & BVU have been fixtures in the Bristol, TN community for over 65 years," said Viamedia's CEO, Jeff Carter. "We are happy to be partnering with them to offer the businesses and buying communities an enhanced opportunity to brand themselves & increase sales through the power of advertising."
"We are excited about the ability to offer this local advertising opportunity to our customers," said BTES CEO, Mike Browder.
BVU Authority President and CEO, Wes Rosenbalm stated that, "BVU is extremely pleased to partner with Viamedia in providing the best video advertising solution in the market, and offer a unified advertising approach to the greater Bristol DMA."
About Bristol Tennessee Essential Services (BTES)
Bristol Tennessee Essential Services' fiber-to-the-user system is available to all of its 33,000 electric customers. BTES currently serves 18 schools within Sullivan County and the city of Bristol Tennessee. All schools in the BTES service area have a gigabit service available with each school taking at least 100 megs. More information is available at www.btes.net.
BVU is a utility that provides electric, water, wastewater, cable and advanced fiber-optic broadband services to customers in an area that includes Bristol, Abingdon and Washington County, Va. BVU's advanced broadband division, OptiNet, was the first in the nation to provide the triple play of services (voice, video and broadband) over a fiber-to-the-user network. For more information, visit www.bvu-optinet.com.
Headquartered in Lexington, KY, Viamedia is a leading provider of outsourced local advertising sales services. The company specializes in selling DMA-based advertising to local, regional and national advertisers on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities. For more information on Viamedia, visit www.viamediatv.com.
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