CONSHOHOCKEN, Pa., Jan. 14 /PRNewswire/ -- The hotter-than-ever
"America's Next Top Model" judge, Nigel Barker, is taking on a new role as
spokesperson for David's Bridal Prom 2008. Sharing his fashion expertise,
Nigel will help girls achieve a sizzling look for the red carpet event of
their high school life. And, for the second year in a row, the incredibly
popular celebrity and fashion photographer Nigel Barker has brought David's
Bridal's hip prom campaign to life in national magazines and online.
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"It's great to be working with the leading prom authority once again
and showcasing the hottest 2008 prom trends for this once in a lifetime
experience," says Nigel. "David's fashionable collection has it all, so
prom girls can dress up and get a picture-perfect look. Every girl deserves
her chance in the limelight and David's Bridal will make one 'Glamour
Girl's' dreams come true with her very own photo shoot."
Glamour Girl Contest: Win the Ultimate Star Treatment with Nigel
With glamorous celebrity fashions topping the list as the ultimate
inspiration when shopping for prom, David's Bridal is making girls' red
carpet fantasies a reality! David's has launched a national "Glamour Girl"
contest, wherein one lucky grand prize winner will get to practice her
poses at a celebrity-style photo shoot with Nigel. Now through March 15 at
Davidsprom.com, girls can submit a photo and short paragraph, or a video,
on why they should be awarded the ultimate star treatment. For 10 weeks,
one semifinalist will be announced weekly and the "prom court" will be
narrowed to three finalists after an online vote March 18 - March 31. On
April 8, Nigel will crown the "Glamour Girl," who will be awarded an
unforgettable trip to New York City for the full celebrity experience. Not
only will the winner be pampered by Nigel's "Glam Squad," including
in-studio hair and makeup styling, but she will also receive a David's prom
dress of her choice for an exclusive photo shoot with Nigel. Ten
semifinalists will win a David's prom dress along with a $50 gift
certificate toward those perfect finishing touches.
Visualize Prom Perfection: Innovative Online Technology
David's also just launched a new virtual prom fashion gallery,
Promtourage, which lets girls bring their prom style to life before the big
night. Not only can they "try on" hundreds of prom dresses and fashionable
accessories from the Red Carpet Gallery, they can personalize their looks,
change backgrounds and even invite friends to be part of their Promtourage
scene. Visitors can also "virtually" shop for dresses (and matching
tuxedos), chat with friends on the prom Message Board and email their
favorite selections. When their one-of-a-kind look is set, girls can simply
print out their shopping list and head to the nearest David's Bridal store
to get everything they need, from head-to-toe, to be camera-ready for the
hottest night of the year! In addition, style savvy girls can visit David's
prom website for Nigel's expert tips and check out behind-the-scenes videos
from the fashion shoot.
Turn Heads: New 2008 Collection at Davidsprom.com
The new 2008 David's Bridal prom collection is now available to preview
online and in stores, and select dresses will be sold on their website
starting in February. Whether she envisions herself a modern fashionista or
elegant princess, David's amazing selection of affordable and luxurious
dresses, as well as coordinating accessories, suits any personality and
style. Each month from now through April, one prom girl will also win her
dream dress by registering on the David's Prom website.
Images as well as behind-the-scenes footage from the shoot are
available for media upon request.
With more than 50 years of experience, David's Bridal understands the
importance of providing teens and brides-to-be with a vast selection of
exquisitely crafted dresses, available at affordable prices. Today, with
more than 280 locations nationwide, David's Bridal continues to expand its
retail store locations, while maintaining its philosophy of superior
quality, value and service. To locate a store nearby, consumers can call
1.877.706.PROM or visit www.davidsprom.com.
SOURCE David's Bridal