Video: At United, the World Is Truly Flat

This fall, United's international premium cabins will begin a remarkable

transformation, featuring the first 180 degree, lie-flat business class

seat to be offered by a U.S. airline



Jul 23, 2007, 01:00 ET from United Airlines

    CHICAGO, July 23 /PRNewswire-FirstCall/ -- United Airlines today
 revealed details of its new international United Business(R) experience
 that will provide customers with the optimal space to work, sleep or relax
 during long overseas flights. With today's announcement, United will earn
 the distinction of becoming the first U.S. carrier to offer fully lie-flat
 beds in business class on overseas flights.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20070723/AQM071)
     To view the Multimedia News Release, go to:
 http://www.prnewswire.com/mnr/united/28964/
     [Editor's Note: Downloadable images and broadcast-quality video is
 available at http://www.prnewswire.com/mnr/united/28964 Satellite feeds are
 below.]
     The international United Business cabin will feature a new seat that
 reclines to a 180 degrees, 6-foot, 4-inch lie-flat bed and is designed to
 provide customers ultimate comfort with more features, space and
 personalization options during their international travel. Every inch of
 the innovative, forward- and rear-facing seat configuration is tailored to
 maximize personal space and privacy. Once the entire modification is
 completed in late 2009, customers can expect consistent lie-flat seating in
 United First and United Business across the carrier's entire international
 fleet of 97 widebody B767, B747 and B777 aircraft.
     The new international United Business is the next milestone in United's
 effort to enhance the international premium travel experience for its
 customers. The company is investing hundreds of millions of dollars to
 upgrade both premium cabins, including the previously announced investment
 in its luxurious First Class Suite. United will begin introducing the new
 international United Business along with its First Class Suites in the fall
 of 2007.
     "At United, we're making the world truly flat for our first and
 business class customers," said Graham Atkinson, United executive vice
 president and chief customer officer. "Our customers will truly appreciate
 the 180 Degree, lie-flat seating and world-class amenities being
 implemented on all international flights. We're committed to delivering an
 experience that makes our most valued guests feel more relaxed and
 rewarded."
     The new international United Business seat is up to 23.5 inches wide
 and adjusts to a broad range of positions. The innovative forward- and
 rear-facing design will provide customers a sense of more space and
 privacy, as well as better access to the aisles. Extensive line-of-sight
 testing was conducted to ensure that the cabin design provides customers
 ample privacy, which is created by the height of the in-flight
 entertainment console and a side seat-divider screen.
     Each seat offers audio and video on-demand and a video screen for
 viewing more than 150 hours of movies and TV programs. At 15.4 inches, the
 video screen is three times larger than United's previous business class
 monitor and better equipped to display video games, children's programming,
 audio books and other learning programs. The new international United
 Business seating will offer 20 channels of stored XM-branded audio. Guests
 can also create customized playlists using 30 channels of other stored
 audio. Additionally, an Apple iPod adapter enables customers to play
 personalized content on the in-flight entertainment system. Both the
 entertainment system navigation controls and some content will be offered
 in up to 14 languages, including English, French, German, Spanish, Chinese
 (traditional and simplified), Japanese, Portuguese, Korean, Thai,
 Vietnamese, Dutch, Arabic and Italian.
     International United Business seat amenities will include:
 
     --  Forward- and rear-facing seats configured to allow customers to
         completely recline 180 degrees to a full 6-foot, 4-inch bed
     --  Four-way lumbar support and six-way adjustable headrest
     --  An ottoman providing additional storage for a laptop or other personal
         items
     --  Ergonomically designed tray table that comfortably accommodates a
         laptop and other items
     --  iPod adapter that enables customers to play their own music and videos
         on the seat's entertainment unit while recharging the iPod
     --  Universal Serial Bus (USB) port to charge personal electronic devices,
         such as personal digital assistants, mobile phones and digital cameras
     --  Standard 110v power outlets requiring no adapter
     --  Adjustable LED reading light with dimmer
     --  Noise cancelling headphones
     More information about the new international United Business
 experience, including images is available at http://suitedreams.united.com.
     "We are responding to our customers and delivering a distinct travel
 experience," said John Tague, United executive vice president and chief
 revenue officer. "Our customers traveling in international United Business
 will be able to relax more comfortably, work more productively and enjoy
 their experience more fully due to the flexibility and comfort that the new
 seat provides."
     United is also investing in other onboard enhancements, including
 exciting new menu selections developed by Chef Charlie Trotter and fine
 wine offerings from Master Sommelier and Master of Wine Doug Frost. Other
 elements that will be introduced in the coming months include upgraded
 premium cabin restrooms, new interiors throughout the entire aircraft and
 other amenities in the first and business class cabins to create a more
 relaxed atmosphere.
     The new international United Business is part of United's strategy of
 providing products and services to meet the different needs of customers,
 with a particular focus on serving more frequent business travelers. In
 addition to becoming the only U.S. airline to offer fully flat seats in
 first and business class cabins on all international widebody aircraft,
 United is the only U.S. airline that offers four differentiated products on
 all overseas flights, including United First, United Business, Economy Plus
 and United Economy.
     The new international United Business seats are being supplied by B/E
 Aerospace, Inc., based on a concept developed by B/E's Design Studio in
 conjunction with Pentagram, a world-renowned design firm. United also
 conducted extensive research with frequent international business travelers
 and a cross-functional team of employees to develop the product.
     About United
     United Airlines (Nasdaq:   UAUA) operates more than 3,600* flights a day
 on United, United Express and Ted to more than 210 U.S. domestic and
 international destinations from its hubs in Los Angeles, San Francisco,
 Denver, Chicago and Washington, D.C. With key global air rights in the
 Asia-Pacific region, Europe and Latin America, United is one of the largest
 international carriers based in the United States. United also is a
 founding member of Star Alliance, which provides connections for our
 customers to 855 destinations in 155 countries worldwide. United's 55,000
 employees reside in every U.S. state and in many countries around the
 world. News releases and other information about United can be found at the
 company's Web site at http://www.united.com.
     *Based on the flight schedule between Jan. 1, 2007 and Dec. 31, 2007.
 
 

SOURCE United Airlines
    CHICAGO, July 23 /PRNewswire-FirstCall/ -- United Airlines today
 revealed details of its new international United Business(R) experience
 that will provide customers with the optimal space to work, sleep or relax
 during long overseas flights. With today's announcement, United will earn
 the distinction of becoming the first U.S. carrier to offer fully lie-flat
 beds in business class on overseas flights.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20070723/AQM071)
     To view the Multimedia News Release, go to:
 http://www.prnewswire.com/mnr/united/28964/
     [Editor's Note: Downloadable images and broadcast-quality video is
 available at http://www.prnewswire.com/mnr/united/28964 Satellite feeds are
 below.]
     The international United Business cabin will feature a new seat that
 reclines to a 180 degrees, 6-foot, 4-inch lie-flat bed and is designed to
 provide customers ultimate comfort with more features, space and
 personalization options during their international travel. Every inch of
 the innovative, forward- and rear-facing seat configuration is tailored to
 maximize personal space and privacy. Once the entire modification is
 completed in late 2009, customers can expect consistent lie-flat seating in
 United First and United Business across the carrier's entire international
 fleet of 97 widebody B767, B747 and B777 aircraft.
     The new international United Business is the next milestone in United's
 effort to enhance the international premium travel experience for its
 customers. The company is investing hundreds of millions of dollars to
 upgrade both premium cabins, including the previously announced investment
 in its luxurious First Class Suite. United will begin introducing the new
 international United Business along with its First Class Suites in the fall
 of 2007.
     "At United, we're making the world truly flat for our first and
 business class customers," said Graham Atkinson, United executive vice
 president and chief customer officer. "Our customers will truly appreciate
 the 180 Degree, lie-flat seating and world-class amenities being
 implemented on all international flights. We're committed to delivering an
 experience that makes our most valued guests feel more relaxed and
 rewarded."
     The new international United Business seat is up to 23.5 inches wide
 and adjusts to a broad range of positions. The innovative forward- and
 rear-facing design will provide customers a sense of more space and
 privacy, as well as better access to the aisles. Extensive line-of-sight
 testing was conducted to ensure that the cabin design provides customers
 ample privacy, which is created by the height of the in-flight
 entertainment console and a side seat-divider screen.
     Each seat offers audio and video on-demand and a video screen for
 viewing more than 150 hours of movies and TV programs. At 15.4 inches, the
 video screen is three times larger than United's previous business class
 monitor and better equipped to display video games, children's programming,
 audio books and other learning programs. The new international United
 Business seating will offer 20 channels of stored XM-branded audio. Guests
 can also create customized playlists using 30 channels of other stored
 audio. Additionally, an Apple iPod adapter enables customers to play
 personalized content on the in-flight entertainment system. Both the
 entertainment system navigation controls and some content will be offered
 in up to 14 languages, including English, French, German, Spanish, Chinese
 (traditional and simplified), Japanese, Portuguese, Korean, Thai,
 Vietnamese, Dutch, Arabic and Italian.
     International United Business seat amenities will include:
 
     --  Forward- and rear-facing seats configured to allow customers to
         completely recline 180 degrees to a full 6-foot, 4-inch bed
     --  Four-way lumbar support and six-way adjustable headrest
     --  An ottoman providing additional storage for a laptop or other personal
         items
     --  Ergonomically designed tray table that comfortably accommodates a
         laptop and other items
     --  iPod adapter that enables customers to play their own music and videos
         on the seat's entertainment unit while recharging the iPod
     --  Universal Serial Bus (USB) port to charge personal electronic devices,
         such as personal digital assistants, mobile phones and digital cameras
     --  Standard 110v power outlets requiring no adapter
     --  Adjustable LED reading light with dimmer
     --  Noise cancelling headphones
     More information about the new international United Business
 experience, including images is available at http://suitedreams.united.com.
     "We are responding to our customers and delivering a distinct travel
 experience," said John Tague, United executive vice president and chief
 revenue officer. "Our customers traveling in international United Business
 will be able to relax more comfortably, work more productively and enjoy
 their experience more fully due to the flexibility and comfort that the new
 seat provides."
     United is also investing in other onboard enhancements, including
 exciting new menu selections developed by Chef Charlie Trotter and fine
 wine offerings from Master Sommelier and Master of Wine Doug Frost. Other
 elements that will be introduced in the coming months include upgraded
 premium cabin restrooms, new interiors throughout the entire aircraft and
 other amenities in the first and business class cabins to create a more
 relaxed atmosphere.
     The new international United Business is part of United's strategy of
 providing products and services to meet the different needs of customers,
 with a particular focus on serving more frequent business travelers. In
 addition to becoming the only U.S. airline to offer fully flat seats in
 first and business class cabins on all international widebody aircraft,
 United is the only U.S. airline that offers four differentiated products on
 all overseas flights, including United First, United Business, Economy Plus
 and United Economy.
     The new international United Business seats are being supplied by B/E
 Aerospace, Inc., based on a concept developed by B/E's Design Studio in
 conjunction with Pentagram, a world-renowned design firm. United also
 conducted extensive research with frequent international business travelers
 and a cross-functional team of employees to develop the product.
     About United
     United Airlines (Nasdaq:   UAUA) operates more than 3,600* flights a day
 on United, United Express and Ted to more than 210 U.S. domestic and
 international destinations from its hubs in Los Angeles, San Francisco,
 Denver, Chicago and Washington, D.C. With key global air rights in the
 Asia-Pacific region, Europe and Latin America, United is one of the largest
 international carriers based in the United States. United also is a
 founding member of Star Alliance, which provides connections for our
 customers to 855 destinations in 155 countries worldwide. United's 55,000
 employees reside in every U.S. state and in many countries around the
 world. News releases and other information about United can be found at the
 company's Web site at http://www.united.com.
     *Based on the flight schedule between Jan. 1, 2007 and Dec. 31, 2007.
 
 SOURCE United Airlines