Video: Baron Davis Scores Big with Jenny Craig

Baron Davis joins Jenny Craig to get into game shape and lead a nation

to better health

Sep 26, 2008, 01:00 ET from Jenny Craig

    CARLSBAD, Calif., Sept. 26 /PRNewswire/ -- Jenny Craig Inc., one of the
 nation's leading authorities on weight management, announced today that
 pro-basketball star Baron Davis is the company's newest "star" client. The
 two-time All-Star point guard is the latest celebrity to join the ranks of
 Jenny Craig weight loss success stories Queen Latifah and Valerie
     (Photo: )
     To view the Multimedia News Release, go to:
     Davis wanted to lose weight in the off-season to get into the best
 "game-shape" possible and decided to incorporate Jenny Craig into his
 training regimen. After losing 19 pounds on Jenny Craig's at-home program,
 Jenny Direct(R), Davis plans to educate sports fans about the positive
 health benefits of losing weight.
     "I wanted to live in a better body and switch up my normal training
 regimen by incorporating a new nutrition program. In the past, I've had to
 adjust my lifestyle and eating habits, but I was really surprised that
 Jenny Craig offered a personalized program that fit my busy schedule. My
 consultant worked with me each week to tailor a menu that fit my demanding
 lifestyle, which made it easy for me to follow. And I have to say, the food
 was amazing! And after shedding the weight, I feel more than ready to
 tackle the upcoming season," said Davis.
     He plans to utilize the partnership to launch a weight loss challenge
 and continue Jenny Craig's mission to encourage others to live a healthy
 lifestyle. "I'm going to interact with other men and women through my blog
 on Consider it Baron's Better Body Challenge to get you
 into shape. Right now we are dealing with an obesity epidemic that is
 killing our country with more than two-thirds of the country overweight. I
 want to influence America to take better care of themselves. People need to
 do it for their health."
     Jenny Craig Sr. Director of Branding and Advertising, Steve Bellach,
 added, "We are thrilled to have someone of Baron's caliber join forces with
 Jenny Craig to support our mission of achieving a healthy lifestyle. Baron
 was able to reach his weight loss goals through Jenny Direct, our at-home
 program, where he could do his consultations over the phone and have his
 food shipped right to his door, a convenience that many of our clients
     Baron Davis will leverage his new role with Jenny Craig to promote an
 active lifestyle. He will participate in several community oriented events
 and will use the website as well as his own personal blog
 and website to reach out to consumers.
     About Jenny Craig
     Jenny Craig offers a comprehensive Food-Body-Mind program designed to
 help clients manage their weight by creating a healthy relationship with
 food, building an active lifestyle and developing a balanced approach to
     With its tailored YourStyle(R) program, Jenny Craig is committed to a
 personalized approach to weight loss by offering each client a one-on-one
 weekly consultation and a customized weight management plan designed to
 optimize individual success. With more than 80 delicious Jenny's
 Cuisine(TM) menu items, Jenny Craig's program is available in-centre and
 our at-home program, Jenny Direct(R).
     Jenny Craig, Inc., based in Carlsbad, CA, and owned by Nestle, is one
 of the world's largest weight management companies, with approximately 650
 company-owned and franchised Centres in the United States, Canada,
 Australia, New Zealand and Puerto Rico.
     About Baron Davis
     Baron Davis is a professional basketball player in his 10th season. A
 native of Los Angeles, Davis attended UCLA and was drafted in the first
 round after his sophomore season.
     During his professional career, Davis has formed two foundations,
 TeamPlay and Rising Stars of America. Davis is also the co-founder of Verso
 Entertainment, a film production and web development company, along with
 business partner Cash Warren.

SOURCE Jenny Craig