Video Exclusive: Give the Private Sector Credit When due, says Lady Rothschild

LONDON, June 7, 2012 /PRNewswire/ --

In a compelling video interview with top global sustainability organisation the International Business leaders Forum (IBLF), Lady Lynn Forester de Rothschild , CEO of E.L. Rothschild asserts: "Capitalism is being attacked, but it is the greatest engine for growth and wellbeing for the most people of any economic system."

Watch the video here.

Stressing the value of the private sector as a driver of sustainable growth, she says: "I'd like to see companies adopt an impact agenda and to feel that there is credit given to doing good, to having an impact. Because if we live in a society where people, institutions and corporations are elevated for their goodness and ethical behaviour, not only their wealth, we are going to have a better society."

Speaking exclusively to IBLF for their 'Expert Insight' video series, the former Columbia Law School graduate spoke openly to Shivvy Jervis on the trust deficit in the private sector and the pressing need for a return to ethical business practices.

Describing the philosophy behind the Henry Jackson Initiative for Inclusive Capitalism - an initiative she co-chairs together with Global MD of McKinsey, Dominic Barton - she explains: "We aim to highlight the pathways the private sector can take that will increase the public sector's appreciation and buy-in of capitalism." She qualifies this however, stating they recognised that "some things have gone haywire" with the capitalist system.

FURTHER INFORMATION

IBLF's Expert Insight videos are an ongoing series of topical dialogues with some of the world's top business and thought leaders, and Cherie joins the ranks of past interviewees such as Steve Almond , Chairman of Deloitte; John Brock , CEO of Coca-Cola Enterprises; Peter Brabeck , Chairman of Nestlé;

Dr Mo Ibrahim , founder of CelTel and noted barrister Cherie Blair to name a few.  Watch the full series here

Lady Lynn Forester de Rothschild is the founder and Chief Executive of E.L. Rothschild , a private investment company with investments in media, informational technology, agriculture and real estate.

The Henry Jackson Initiative for Inclusive Capitalism aims to become the 'go-to' place for policy formation and business leadership on the challenges of 21^st century capitalism. Bringing together councils of academics, policy makers and business leaders, HJI will convene the debates, forums and practical programs necessary to ensure capitalism continues to serve society and leads to better business.

Jon Woolfson , jon.woolfson@iblf.org, +44(0)207-467-3650

SOURCE International Business Leaders Forum