Video: Giant Unveils Fresh Look

New Logo Marks Start of Journey for Region's Trusted Brand

Aug 21, 2008, 01:00 ET from Giant Food

    LANDOVER, Md., Aug. 21 /PRNewswire/ -- Following extensive customer
 research, Giant has redesigned its logo and will roll out a fresh look and
 new store offerings chain-wide over the next 24-36 months. Customers who
 frequent the Georgetown Square Giant in Bethesda, Md., will be the first to
 see the new logo, which will appear on the storefront Friday, August 22.
To view the Multimedia News Release, go to: "The new logo represents a fresh look for Giant," said Robin Michel, executive vice president and general manager of Giant/Landover. "The livelier, brighter colors represent a change, but the things that customers have come to know and love about Giant will always remain the same. We're proud of our heritage and our deep community roots and will continue doing what we've been doing right for more than 70 years." Offering low prices and a fresh look enhanced by the renovation of 100 Giant stores (scheduled for completion in the next two and a half years), Giant will refocus its efforts on friendly customer service which has been its mantra since its founding. In keeping with this theme, store associates will be among the first to showcase the new logo and fresh new colors. In addition to outfitting associates with new logo wear, Giant recently announced an associate discount program which offers associates and their families five percent off all store items and an additional five percent off store brands. Giant is currently the only chain in the region that provides an associate discount. "Our associates have and always will be the face of Giant," added Michel. "We know that customers count on them. The discount shows our commitment to them. We believe that happy associates will be more willing to deliver a great shopping experience - making our customers happy." Beyond cosmetic changes, customers will soon have an opportunity to sample a new range of fresh prepared foods and test a family friendly lane - a tabloid-free, candy-free checkout aisle that offers healthy snack alternatives such as yogurt, animal crackers and bottled water. In the future, customers will also be invited to sample new technology designed to make shopping easier. Beyond self-checkout aisles, customers will enjoy the following new features currently housed in several newly remodeled stores: ORDER IT! - Our Delivision digital kiosk helps customers avoid lines at the deli by allowing them to place their order digitally and continue shopping. The system alerts customers when their order is ready. SCAN IT! - Our Easy Shop hand-held device allows customers to scan and bag groceries while they shop. "This is the beginning of a journey," said Michel. "Giant customers won't see changes overnight, but what they will see is a commitment to thoughtfully and carefully introducing options that we know will simplify their lives when they visit Their Giant. We look forward to their feedback," Michel concluded. About Giant Food Giant Food LLC, headquartered in Landover, Md., operates 181 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia, and employs approximately 21,000 associates. Included within the 181 stores are 163 full- service pharmacies. For more on Giant, visit Giant is owned by Netherlands-based Ahold.

SOURCE Giant Food