Video: New Natural Pet Diet Promotes Rotation for Better Nutrition

Nature's Variety pet food forms expert council to provide consumers with

insight on diet's benefits

Jul 15, 2008, 01:00 ET from Nature's Variety

    LINCOLN, Neb., July 15 /PRNewswire/ -- Following last year's
 devastating pet food recall, pet owners are more careful than ever to
 choose foods made with healthy ingredients. A high quality natural pet food
 is a great place to start, but that's no longer enough. Experts agree that
 variety is an important -- and often overlooked -- component in pet
 nutrition. "Just like humans, pets require a variety of foods in order to
 obtain the optimal level of nutrition from their diet," said Dr. Susan
 Lauten, a leading clinical instructor of veterinary medicine. Experts like
 Dr. Lauten agree that the ideal diet for dogs and cats includes rotation
 between proteins (e.g. beef, chicken, salmon) and forms (dry kibble,
 canned, and raw frozen pet food).
To view the Multimedia News Release, go to: Known as the Rotation Diet, this feeding philosophy, which can be implemented on a daily, weekly or monthly basis, is centered on nutritional variety and provides pets with optimal nutrition. Rotating proteins and forms supports overall health, including, weight control, better hydration, a reduced risk of food intolerances and an overall improvement in cat's and dog's behavior and physical well-being. "It's based on a simple philosophy that represents a new way to look at nourishing our companion animals, while providing immense health benefits," said Dr. Lauten. A council of nationally respected pet experts has partnered with one natural pet food manufacturer, Nature's Variety, to promote the Rotation Diet. The Nature's Variety Pet Nutrition Council is made up of five experts in the areas of pet nutrition, behavior, and medicine who will act as helpful resources for pet owners who are interested in starting their pets on the Rotation Diet. The Pet Nutrition Council includes:
-- Susan Lauten, Ph.D. -- Shawn Messonnier, D.V.M. -- Susan Blake Davis, CCN -- Arden Moore, pet behavior expert and bestselling author -- Stacy Peardot-Goudy, a World Championship-winning agility trainer Advice from Pet Nutrition Council members, as well as nutritional information and feeding tips, will be available on the updated Nature's Variety website. In support of the rotation philosophy, Nature's Variety provides a full line of natural kibble, canned, and raw frozen foods in a variety of proteins. All Nature's Variety foods have been specifically formulated for rotation, promoting easy transitions between foods to avoid the digestive upset that might otherwise occur when switching products. This wide array of products allows pet owners to easily customize a Rotation Diet for their pet, incorporating the forms and proteins that work best with their pet's health and lifestyle. As a result, there is no right or wrong way to administer the diet; variety is the key. In order to increase understanding among pet owners, Nature's Variety is launching a comprehensive program surrounding the Rotation Diet. The program, which will provide curious pet owners with a thorough explanation of the diet, as well as tips for introducing it to pets, was developed by the Pet Nutrition Council members. "The benefits associated with optimal nutrition from the Rotation Diet really take it above and beyond standard feeding," said Sanford M. Goodman, CEO of Nature's Variety. "We want pet owners to understand its uniqueness when it comes to providing pets with the right nutrition in the purest form. We want them to know how easy it is to choose the Rotation Diet as a lifelong commitment to nourishing their pets." Additional information on the Rotation Diet, including nutritional information, a custom feeding guide tool, and information about the Pet Nutrition Council members can be found at Questions regarding the Rotation Diet and the Pet Nutrition Council may be obtained by contacting Betsi Schumacher at 312-755-6206 or via email at

SOURCE Nature's Variety