PHILADELPHIA, Jan. 16 /PRNewswire/ -- PBS KIDS Sprout, the first
24-hour preschool destination available on TV, on demand and online for
kids ages 2-5 and their parents and caregivers, today announced a new
multiplatform initiative, Sprout Smart. Sponsored by Mott's for Tots and in
partnership with the experts at KidsHealth.org, Sprout Smart will focus on
Healthy Living & Nutrition for 2008. This comprehensive, prosocial
initiative is designed to inspire parents to connect and communicate with
their preschoolers about important everyday issues such as health,
nutrition, safety and social development. Each year, a new topic relating
to preschool health and development will be introduced.
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"With the multitude of messages that parents are regularly exposed to
regarding their child's development, we know that it can be overwhelming to
families with preschoolers," said Eileen Diskin, vice president of
marketing for PBS KIDS Sprout. "Sprout Smart offers expert guidance in the
form of fun and credible tips, tools and resources that are easily
accessible to parents and meaningful to preschoolers."
"Since our inception two years ago, Sprout has championed healthy
habits for preschoolers," said Sandy Wax, president of PBS KIDS Sprout.
"Whether it's whipping up a fun and healthy snack at Sprout Diner or doing
bedtime stretches with Nina on The Good Night Show, we encourage healthy
habits in all of Sprout's original programming. Sprout Smart really sums up
this whole philosophy and brings it to a new level."
Sprout Smart PSAs will begin airing tomorrow on the Sprout linear
channel, at SproutSmart.com, and will roll out across a number of cable
networks throughout the year. The PSAs will also be made available on
Sprout On Demand beginning February 15. Each PSA is designed to address
modern day parents' concerns regarding their preschooler's health and
Sponsored by Mott's for Tots, the four Healthy Living & Nutrition PSAs
slated for 2008 are:
-- The ABC's of Getting ZZZs" (January - March), focusing on the
importance of sleep and overall health and growth in preschoolers
-- Kids in the Kitchen" (April - June), highlighting the fact that when
kids are involved in food preparation they are more likely to eat the
healthy food their parents make
-- The Power of Play" (July - September), demonstrating how exercise can
be fun and encouraging parents to get involved
-- Together at the Table" (September - December), focusing on the
importance of family meals, which promote healthy eating and sharing
"Mott's for Tots is what today's parents are looking for: a
conveniently packaged, low-sugar solution that's not artificially
sweetened. It's simply a great-tasting, healthy juice beverage that
demonstrates our commitment to helping parents make healthy choices for
their children," said Allison Methvin, brand director of Mott's for Tots at
Cadbury Schweppes Americas Beverages. "And we're proud to help PBS KIDS
Sprout launch Sprout Smart -- a great way for parents and children to learn
more about healthy eating and living an active lifestyle."
The Sprout Smart partnership is completely integrated across television
and online platforms. SproutSmart.com features expert articles from the
nonprofit Nemours Foundation, creators of KidsHealth.org, the web's most-
visited children's health site, as well as related blog discussions and
streaming video of each quarterly PSA. Additionally, Sprout will develop an
integrated informational program with KidsHealth to reach parents through
physician offices and children's hospitals.
For additional information on Sprout programs or schedules, visit
SproutOnline.com. To find out where Sprout is available in your area, call
PBS KIDS Sprout(SM), the first 24-hour preschool destination available
on TV, on demand and online for kids ages 2-5 and their parents and
caregivers, was created as a partnership among Comcast Corporation, HIT
Entertainment, PBS and Sesame Workshop. Since debuting its video on demand
(VOD) service in April 2005, PBS KIDS Sprout has become the #1 On Demand
service for younger children, generating over 300 million orders. The
24-hour digital channel, which launched in September 2005 along with the
website (SproutOnline.com), is the only channel that follows the day of
child from breakfast to bedtime with its distinctive programming.
Currently, Sprout is available in 35 million unique households.
The network's program lineup of gold-standard, curriculum-based
children's shows includes: Sesame Street(R), Bob the Builder(TM), Barney &
Friends(TM), Thomas & Friends(TM), Angelina Ballerina(TM), Sagwa: The
Chinese Siamese Cat(TM), Caillou(R), The Berenstain Bears(TM), Jay Jay the
Jet Plane(R), Teletubbies(TM), Dragon Tales(TM), Pingu(TM), Make Way For
Noddy(TM), Jakers! The Adventures of Piggley Winks(TM) and more.
About Mott's for Tots and Cadbury Schweppes Americas Beverages
Mott's is the nation's leading producer of branded apple sauce and
apple juice. Mott's for Tots contains a blend of fruit juice and purified
water. Each juice box has 40 percent less sugar than regular apple juice,
has 100 percent of the Daily Value of vitamin C and contains no artificial
sweeteners. Mott's for Tots juice boxes are available in four flavors --
Apple, Apple White Grape, Fruit Punch and Strawberry-Banana. More
information can be found at www.motts.com.
Mott's is a leading brand in the beverage portfolio of Plano,
Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary
division of Cadbury Schweppes plc (NYSE: CSG). CSAB is one of the largest
producers of soft drinks and premium beverages in the Americas. CSAB's
brand portfolio includes 7 UP, Dr Pepper, Snapple, Mott's Apple Juice and
Apple Sauce, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian
Punch, Schweppes, Diet Rite, Clamato, Mr & Mrs T Mixers, Holland House
Mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC, Stewart's, Nantucket
Nectars and other well-known consumer brands. For additional information on
Cadbury Schweppes and its products, visit www.brandspeoplelove.com.
KidsHealth creates engaging online, print, and video media about a wide
range of health and family issues. KidsHealth has a physician-directed,
professional editorial staff and is the largest resource of online
children's health, behavioral, and developmental information written for
three distinct audiences: parents, kids, and teens. Each year, over 140
million families turn to KidsHealth.org for expert answers, making it the
Web's most-accessed site on children's health. Recent accolades include the
Webby Awards for Best Family/Parenting Website and Best Health Website and
selection as one of the 30 Best Websites by U.S. News & World Report and
one of the 50 Coolest Websites by TIME magazine. KidsHealth also provides
educators with free standards-based health curricula, activities, handouts,
and more through its website, KidsHealth in the Classroom
(KidsHealth.org/classroom). KidsHealth comes from The Nemours Foundation,
one of the largest nonprofit organizations devoted to children's health.
For more information about KidsHealth, please visit KidsHealth.org.
SOURCE PBS KIDS Sprout