Video: Sergeant's New Flea and Tick Control Product Kills Fleas and Ticks Faster Than Frontline(R) Sergeant's Gold(R) Flea and Tick Squeeze-On for Dogs Kills Faster Than the

Leading Veterinarian-Dispensed Brand

- Costs Up to 50 Percent Less -



    OMAHA, Nebraska, June 21 /PRNewswire/ -- Sergeant's Pet Care Products
 says independent clinical data show that Sergeant's new flea and tick
 control product kills fleas and ticks faster than Frontline(R), the leading
 veterinary-dispensed brand. Sergeant's Gold(R) Flea and Tick Squeeze-On for
 Dogs is formulated with cyphenothrin to kill fleas and ticks in as little
 as one hour and controls flea re-infestation for up to nine weeks.
     To view the Multimedia News Release, go to:
     http://www.prnewswire.com/mnr/sergeants/28710/
     "Now pet owners can buy an over-the-counter flea and tick control
 product that kills fleas and ticks faster than the leading vet brand," says
 Joel Adamson, senior vice president at Sergeant's. "Better yet, they can
 buy it at a fraction of the cost -- up to 50 percent less."
     According to Adamson, independent clinical studies show that Sergeant's
 Gold Flea and Tick Squeeze-On for Dogs kills 98 percent of fleas in one
 hour compared to 58 percent for Frontline(R). Sergeant's Gold Flea and Tick
 Squeeze-On for Dogs kills 90 percent of ticks in one hour compared to 42
 percent for Frontline(R).* Sergeant's patent-pending product also kills
 flea eggs and larvae.
     Adamson says the research compared the efficacy of the active
 ingredients in three competitive squeeze-on flea and tick control products
 for dogs, and Sergeant's new cyphenothrin-based Gold product. The products
 were evaluated for immediate efficacy against pre-existing flea and tick
 infestations and for residual efficacy against new flea and tick
 re-infestations over 58 days following treatment. Efficacy was measured at
 one, four, 24 and 48 hours after treatment and after each re-infestation.
 According to Adamson, the research showed that Sergeant's Gold Flea and
 Tick Squeeze-On for Dogs provided overall faster killing or repellency of
 both fleas and ticks. In the fifth and sixth weeks of the research, the
 Sergeant's product was superior in its speed of action against fleas and
 ticks when compared to Frontline(R).
     The active ingredient in Sergeant's Gold Flea and Tick Squeeze-On for
 Dogs is cyphenothrin (Gokilaht(R)), which is exclusive to Sergeant's, as
 well as pyriproxyfen, an insect growth regulator that kills flea eggs and
 larvae.
     "Following the screening and testing of a variety of ingredients and
 technologies, Sergeant's selected the combination of cyphenothrin and
 pyriproxyfen," explains Larry Nouvel, president of Nouvel Inc., a
 consulting and product development firm working with Sergeant's. "This
 formulation of active ingredients and licensed technology is very
 effective, yet is more affordable for consumers than vet brands."
     Adamson says it's important to note that over-the-counter products such
 as Sergeant's Gold Flea and Tick Squeeze-On for Dogs are registered with
 the U.S. Environmental Protection Agency under the same authorization and
 label standards as similar products sold through veterinarian channels.
     Sergeant's Gold Flea and Tick Squeeze-On for Dogs is sold at grocery,
 chain drug and mass retailers nationwide.
     About Sergeant's Pet Care Products
     Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. and is a
 leading supplier of pet supplies including flea and tick remedies, health
 and well-being products, natural and formulated treats, rawhide chews, toys
 and accessories. Sergeant's has been caring for pets since 1868, is
 America's oldest full-line pet supplies company and has one of the most
 trusted names in pet care. For more information, visit the Sergeant's web
 site at www.sergeants.com.
     (Frontline refers to Frontline(R) Top Spot.(R) Frontline and Top Spot
 are registered trademarks of Merial.)
     (*Based on independent study.)
 
 

SOURCE Sergeant's Pet Care Products

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