Video: Splash of Color Brought to Diabetes Management

Online Sweepstakes Offer of 10,000 New OneTouch(R) UltraMini(TM) Blood

Glucose Monitoring Systems in Choice of Four Colors

100 Winners to Also Win Personalized iPod(R) nanos Pre-Loaded with Diabetes


New Colors Aimed at Making Glucose Testing Feel Less "Clinical" and More


Aug 15, 2007, 01:00 ET from LifeScan, Inc.

    MILPITAS, Calif., Aug. 15 /PRNewswire/ -- LifeScan, Inc., a Johnson &
 Johnson company, has introduced the "What's Your Color?" Giveaway, an
 online sweepstakes that offers entrants the chance to win one of 10,000
 OneTouch(R) UltraMini(TM) Blood Glucose Monitoring Systems in the color of
 their choice, as the product is now available in four different colors:
 Limelight(TM), Pink Glow(TM), Jet Black(TM), and the original color, Silver
 Moon(TM). The sweepstakes, which runs from August 15 through November 30,
 is available at
     (Photo: )
     To view the Multimedia News Release, go to:
     As a leader in blood glucose monitoring for people with diabetes,
 LifeScan hopes to not only make it easier for customers to bring their
 personal sense of style and individuality to their testing but also to
 inspire them by introducing the fun and freshness of new color into their
 daily diabetes management.
     "Many of my patients feel self-conscious about testing in public," said
 Steven Edelman, MD, clinical professor at University of California, San
 Diego, and founder of the non-profit organization Taking Control of Your
 Diabetes. "Having a cool, colorful, small device like the OneTouch
 UltraMini may help them be a little bit more open with their diabetes and
 allow them to test on a more regular basis."
     In addition to the sweepstakes offering of the new OneTouch UltraMini
 Meter in colors, 100 of the 10,000 winners will be selected at random to
 each receive an iPod(R) nano, which will also be provided in the winner's
 choice of color and engraved with a personalized message selected by the
 winner. The iPod nanos will be pre-loaded with diabetes-related podcasts,
 making them an educational tool that provides valuable information for
 people with diabetes. In addition, the ability to download music or content
 that users can listen to while exercising helps make the iPod nanos a
 motivational tool for exercise, which is an important part of daily
 diabetes management.
     Visitors to the fun, colorful Web site ( will
 also have an opportunity to vote their opinion on potential future colors
 for the OneTouch UltraMini Meter. The Web site also offers short videos
 featuring real people with diabetes, a diabetes specialist, and a
 professional color consultant, all discussing how color and personal choice
 can make a difference in blood glucose testing.
     LifeScan recently introduced the new color selections for the meter in
 hopes of helping glucose testing feel a little less clinical to users and a
 lot more personal. With a sleek and visually striking shape and size that
 already stand out among the meters available today, the OneTouch UltraMini
 also provides fast, accurate blood glucose results in a light, easy-to-use
 meter. The addition of the new colors only increases its appeal.
     "A product in a color you like can have a powerful impact on how you
 react to the product and how you use it," says Jill Morton, professional
 color consultant and owner of Colorcom, which advises businesses, designers
 and architects on the subject of color. "People with diabetes only stand to
 benefit from using a blood sugar meter in a color they've selected
 themselves, because it brings in the element of personal choice. When you
 have a chance to choose the color, you feel a lot better about using a
     To enter the sweepstakes for a chance to win a OneTouch UltraMini Meter
 and a chance to win an iPod nano-both in the colors of your choice-visit The sweepstakes is open to any individual that is
 18 or older, a legal U.S. resident, and has diabetes. Information about
 further rules associated with the sweepstakes is available at the same Web
     LifeScan, Inc., a Johnson & Johnson company and a leading maker of
 blood glucose monitoring products, is dedicated to creating a world without
 limits for people with diabetes. For healthcare professional resources, and
 information on diabetes care and LifeScan products and services, visit
     Contact Info
     Lara Markenson
     Helen Patrikis
     Robert Marston And Associates
     212 371 2200

SOURCE LifeScan, Inc.