Some notable merger and acquisition activity supports this push towards video distribution ownership. Google's acquisition of Anvato helps to position the Google Cloud platform much more favorably against Microsoft's Azure and Amazon Web Services (AWS). AT&T's Quickplay acquisition also highlights the company's trend towards pure Over the Top video services. Amazon's Video Direct self-service video platform and NBC Sports Digital's Playmaker Media both serve to expand existing video distribution platforms to include wider swaths of content.
Encoders and transcoders continue to experience a product to service shift similar to the overall market, but remain a strong sector of the equipment space, showing approximately 14% CAGR through 2021. In encoding, Ericsson's Envivio acquisition and Harmonic's Thomson Video Networks acquisition further reduced the number of standalone video delivery players.
"As the video service provider market continues to consolidate, those involved will begin looking for next steps to stay competitive," concludes Rosen. "New video formats such as 360-degree video and interactive content will escalate delivery complexity, bringing along increased network requirements including reducing latency. Properly mixing technology and service, together with signing partnerships mixing wholesale distribution with retail presence will be important for competitiveness."
These findings are from ABI Research's Cloud Video Delivery and Video Hardware (https://www.abiresearch.com/market-research/product/1024674-cloud-video-delivery-and-video-hardware/) and Mobile Multiscreen & Cloud Video Delivery Hardware and Services (https://www.abiresearch.com/market-research/product/1024743-mobile-multiscreen-cloud-video-delivery-ha/). This report is part of the company's Video, OTT, and AR & VR sector (https://www.abiresearch.com/market-research/practice/cloud-content-ott/), which includes research, data, and analyst insights.
About ABI Research
ABI Research stands at the forefront of technology market research, providing business leaders with comprehensive research and consulting services to help them implement informed, transformative technology decisions. Founded more than 25 years ago, the company's global team of senior and long-tenured analysts delivers deep market data forecasts, analyses, and teardown services. ABI Research is an industry pioneer, proactively uncovering ground-breaking business cycles and publishing research 18 to 36 months in advance of other organizations. For more information, visit www.abiresearch.com.
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SOURCE ABI Research