Friday's(R) Becomes First Casual Dining Chain to Offer Smaller Portions at

Lower Prices All Day, Every Day with Right Portion, Right Price Menu

Offerings

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    CARROLLTON, Texas, March 6 /PRNewswire/ -- In an unprecedented move in
 the casual dining industry, T.G.I. Friday's(R) restaurants today became the
 first restaurant chain in the category to offer a variety of smaller
 portion entrees at lower prices all day, every day with its Right Portion,
 Right Price menu.
     To view the Multimedia News Release, go to:
 http://prnewswire.com/mnr/fridays/27066/
     "This is a category issue stemming from consumer demand. The category
 needs to listen," said Richard Snead, president and chief executive officer
 of Carlson Restaurants Worldwide, parent of T.G.I. Friday's restaurants.
 "We are listening."
     "Cutting back on portion sizes is one of the best strategies for
 helping individuals lose or maintain their weight," said Julie Upton,
 spokesperson for the American Dietetic Association. "This is especially
 true when eating out. Serving smaller restaurant portions is a great
 strategy for helping people lose or maintain their weight and most
 consumers won't even notice that they're being served less, and they'll
 really appreciate the potential health payoffs."
     "This is a significant part of Friday's overall goal of personalizing
 and customizing the guest experience," said Snead. "No matter what your
 lifestyle choice, you don't have to sacrifice taste. Smaller portions at
 smaller prices meet all lifestyle choices."
     Friday's announced six new entrees for the new Right Portion, Right
 Price ($6.99 -- $8.99) menu: Asian-Glazed Chicken with Field Greens,
 Cedar-Seared Salmon on Field Greens, Cedar-Seared Salmon with Pasta, Bistro
 Sirloin Salad, Jack Daniel's(R) Chicken Alfredo and Dragonfire Chicken. In
 addition, you can choose from four classics -- Bruschetta Chicken Parmesan,
 Cajun Shrimp & Chicken Pasta, Half-Rack Baby Back Ribs and Shrimp Key West.
 Two of the offerings, Dragonfire Chicken and Shrimp Key West are also
 included in the "Better For You" section and contain 500 calories or less
 and 10 grams or less of fat per serving.
     The Right Portion, Right Price menu will be featured at 582 US T.G.I.
 Friday's restaurants locations. To locate a Friday's close to you, visit
 http://www.fridays.com .
     Carlson Restaurants Worldwide Inc., the parent company of TGI Friday's
 Inc., is a privately held company owned by Minneapolis-based Carlson
 Companies, a world leader in the hospitality, travel and marketing
 industries. As of March 2007, Carlson Restaurants Worldwide operates,
 franchises and licenses 996 restaurants in 58 countries, including T.G.I.
 Friday's(R), Friday's Front Row(R) Sports Grill and Friday's American
 Bar(R). For more information, visit http://www.fridays.com .
     Images of Right Portion, Right Price entree items can be requested by
 emailing info@dfpr.com .
 
 

SOURCE TGI Friday's Inc.