WASHINGTON, April 9, 2008 /PRNewswire-USNewswire/ -- Ninety-seven
percent of American teen girls (ages 15-17) agree that underage drinking is
not worth the adverse consequences it can cause. Yet two-thirds (68%) of
American teens (boys and girls) admit they -- or someone they know -- have
made regrettable decisions linked to drinking, according to a new survey
from The Century Council, a Washington-based group which fights unlawful
underage drinking. The nationwide survey, conducted by KRC Research,
examined a wide range of attitudes, beliefs and behaviors of 500 boys and
girls ages 12-17.
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The social and physical risks of underage drinking revealed in the
survey are reflected in an innovative, teen-directed public service
announcement (PSA) titled "What You Don't Know." The unique PSA concept --
recently selected by representatives of MTV, the Ad Council and 20,000
online voters -- aims to deter teens from underage drinking.
Other key survey findings include:
-- Teen boys (67%) and girls (76%) believe that girls have "more to
lose" when under the influence of alcohol.
-- More boys are most concerned with not being able to participate in
school sports or clubs as a result of drinking (15%) compared to girls
(4%). Eleven percent of older teen boys and girls (15-17) are most
concerned about not being able to attend once in a lifetime events such as
prom or graduation.
Teens Admit to Bad Decisions, Recognize Risks:
-- Nine in ten (90%) don't think drinking is worth the negative
consequences, with older teen girls (15-17) agreeing the most (97% vs. 89%
for 12-14 year olds).
-- Forty-five percent say they -- or someone they know -- have said
things to friends they regret and four in ten (40%) say they -- or someone
they know -- have gotten into a fight while drinking.
-- Older teens (15-17) are more likely than younger teens (12-14) to
say they -- or someone they know -- have made at least one bad decision as
a result of drinking -- 72% vs. 60%.
-- One fourth of teens (26%) admit they -- or someone they know -- have
ridden in a car with a driver who has been drinking, and 21% admit they --
or someone they know -- have driven under the influence. Not surprisingly,
older teens are more likely to say they -- or someone they know -- have
engaged in these behaviors.
"Of course underage drinking is illegal and can lead to tragedies like
car crashes and deaths, but the negative social consequences are much more
prevalent," said Kylee Darcy, a freshman at the University of California at
Berkeley and winner of The Century Council's "Reel Girls, Real Life"
contest, which generated the new PSA. "I hope my commercial will make teen
girls think twice about all of the dangers of underage drinking."
The Council's "Reel Girls, Real Life" contest encouraged girls
nationwide to submit concepts for television PSAs to dissuade peers from
drinking. Darcy was awarded $5,000 and the opportunity to shoot her PSA
with industry pros. Her prize also put her in the position to positively
influence other teens.
Darcy's PSA features two teen girls, "Kristen" and "Sarah," who are
shocked to discover that a video of "Sarah" drinking at a party surfaced on
a social networking web site. Viewers are instructed to visit
www.alot2lose.com to find out what happens next. In three short videos
posted on the site, the girls explain that they felt "Alone," were
"Benched" and got "Busted." Alot2lose.com also features behind-the-scenes
footage of Darcy's PSA shoot.
The PSA contest was part of The Century Council's public education
initiative, Girl Talk: Choices and Consequences of Underage Drinking, which
alerts teen girls to the unique social and physical risks of drinking for
their demographic through presentations and an interactive Web site,
"The Century Council gives young women a voice in curbing illegal
underage drinking and promoting healthy lifestyles," said Council Chairman,
Susan Molinari. "We hope that this PSA and the findings of our survey which
both highlight the dangers of drinking teen girls often overlook, will
inform her peers."
About The Century Council
The Century Council's mission is to promote responsible decision-making
regarding drinking or non-drinking of beverage alcohol and to discourage
all forms of irresponsible consumption through education, communications,
research, law enforcement and other programs. Recognizing fifteen years of
progress, America's leading distillers have promoted The Council's mission
by investing over $175 million in its programs to fight drunk driving and
underage drinking. For more information about Girl Talk or The Century
Council, please visit www.grltlk.org or www.centurycouncil.org.
KRC Research conducted the telephone survey among a national sample of
500 teens comprising 250 males and 250 females 12 to 17 years of age,
living in private households in the continental United States. Interviewing
was completed during the period February 21-24, 2008. The estimated margin
of error for the study is �4.4% for all teens and 6.2% for each gender at
95% confidence level.
SOURCE The Century Council