VIN Viper® Releases New iPhone, Android and Desktop Upgrades

CHARLESTON, S.C., Feb. 9, 2012 /PRNewswire/ -- VIN Viper, leading automotive industry mobile software development, is proud to announce the release of a plethora of mobile app and software upgrades for all VIN Viper's platforms for the Android, iPhone, Windows Mobile and its web based utilities available at www.vinviper.com.

Most notable in the Android update (v1.0.6) is the release of a new VIN bar code scanner that VIN Viper built from the ground up. VIN Viper spent over 12 months developing the new barcode scanning module and now proudly touts their new VIN barcode scanner as the fastest scanner in the industry and has been benchmarked at least 10x faster than the closest competitor. Additionally, VIN Viper's iPhone and Android apps now have a new user-interface (UI) that allows dealers to book deals faster and access critical data metrics on one page, thereby eliminating the need to page flip and saving appraisal time.

In addition to the mobile app upgrades and enhancements, users will also find more features and added functionality in the desktop web portal located at www.vinviper.com that allows users to view and manage all mobile app appraisals, create new ones, export/import vehicles into other software platforms, manage all settings, take multiple photos, make appraisal notes, e-mail appraisals within the app and push vehicles to Facebook as News feeds.

"There are numerous user interface upgrades, a new scanning platform, the removal of device restrictions and even a new pricing model that has turned the automotive industry upside down," said Jason Seligman, President of VIN Viper.  Seligman lamented, "We recently had a competitor call and complain that our prices were 'too low' and that it was 'unfair,'" which Seligman replied, "Unfair to you, or unfair to your customers because we offer a better product at a fraction of the cost?"  "VIN Viper has initiated a new marketing plan and business model that now offers the most advanced features, functionality and accessibility not previously offered in the industry.  For only $25 a month, VIN Viper is offering a suite of products and features not only unavailable elsewhere, but at a 400% annual savings for comparable products offered by VIN Viper's direct competitors." 

VIN Viper's President continued, "VIN Viper is a technology development shop first and foremost, and with internal brilliant resources at our disposal our core belief and values are to continually enhance our products, listen to the market, release the upgrades for free and even offer our paid services so inexpensive that no competitor can compete long term due to our continual adjustment in economies of scale."  Seligman concluded, "We will push to continually expand that gap and the result will be more features for the automotive community, a more standardized and accepted platform and a reset on what the industry thinks is 'fair' pricing for value added resources that are quickly becoming the standard."

While VIN Viper takes its mobile application development position as an industry leader very seriously, VIN Viper also enjoys having fun with its marketing campaigns and designing marketing collateral that allows VIN Viper to let their hair down every now and then.  VIN Viper's latest campaign, based on a 1960's Sci-Fi TV show, announced VIN Viper had cut their price by 50%, spoofing what most baby boomer dealers are sure to remember as the TV show, "Lost in Space," was entitled, "VIN Viper CEO suffers Space Madness!"  The announcement can be found at http://www.vinviper.com/email/spacemadness.htm

VIN Viper offers mobile access to the industry's most trusted data sources - Black Book®, NADA®, and Kelley Blue Book®, MMR, AutoCheck®, and Carfax®.  VIN Viper's Android and iPhone upgrades are free.  To learn more about VIN Viper and its product offerings visit www.VINViper.com.

About VIN Viper
VIN Viper has been dedicated to creating innovative solutions for the automotive industry for over 11 years.

FOR MEDIA: Contact Lauren Williams, DRIVEN Public Relations, (951) 719-1040, [email protected].

SOURCE VIN Viper