Virgin America Names Ogilvy Public Relations Worldwide as Agency of Record

Feb 25, 2008, 00:00 ET from Ogilvy Public Relations Worldwide

    WASHINGTON, Feb. 25 /PRNewswire/ -- Ogilvy Public Relations Worldwide
 (Ogilvy PR), a leading global communications firm, announced today that it
 has been named public relations Agency of Record by Virgin America. Ogilvy
 PR will provide a full range of public relations services, including public
 affairs, corporate communications, crisis communications, digital influence
 strategy and special event management.
     "Since before our launch, we have partnered with Ogilvy PR for full
 service public relations support. For a start up company without a huge PR
 staff, the tremendous resources of the Ogilvy PR network are invaluable,"
 said Abby Lunardini, Virgin America's Director of Communications. "Our work
 together over the last year gives us full confidence that Ogilvy PR
 understands our brand, our company values and communications goals and will
 continue to be a trusted partner as we grow our airline."
     The account will be led by Ogilvy PR's Washington, D.C. office with
 support from the agency's Los Angeles office. In 2007, Ogilvy PR provided
 public affairs support around the airline's certification and overall
 public relations and event management around the launch of the airline.
 Ogilvy PR was able to help promote the inaugural flights of each of the
 airline's six cities on Virgin America's growing route network. Virgin
 America is planning on adding 30 additional cities over the next five
 years, including Seattle on March 18.
     "This partnership is a natural fit for two companies that have unique
 expertise and connection to communicating the value of a brand," said
 Robert Mathias, managing director of Ogilvy PR's Washington, D.C. office.
 "By striving to make flying fun again, Virgin America sets the bar
 extremely high for the quality of experience for their guests. We look
 forward to helping the company as they continue to grow and bring their
 premier sense of style, guest service and unique in-flight experience to
 U.S. travelers."
     Virgin America is America's newest airline, offering flight service to
 cities including New York, Washington, D.C., San Francisco, Los Angeles,
 Las Vegas, San Diego and soon to Seattle. The airline's brand-new Airbus
 A320-family aircraft offer guests their own interactive in-flight
 entertainment systems, plugs for laptops and other portable electronics and
 a host of other features aimed at making flying good again. In Zagat's 2007
 Global Airlines Survey of 7,500 frequent fliers, Virgin America was ranked
 number one among domestic carriers for overall quality in First/Business
 Class and second among domestic carriers for overall quality in the Main
     About Ogilvy Public Relations Worldwide
     Ogilvy Public Relations Worldwide (Ogilvy PR) is a leading global
 marketing communications firm, with offices in more than 60 cities around
 the world. In its 26th year, Ogilvy PR provides strategic public relations
 counsel to a variety of clients across its consumer marketing, corporate,
 healthcare, technology, public affairs, social marketing and entertainment
 practices. The agency also offers biotechnology and government affairs
 expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy
 Government Relations, respectively. Ogilvy PR is part of the WPP Group, one
 of the world's largest communications services organizations (Nasdaq:  
 WPPGY) ( For more information, visit our Web site at
     About Virgin America:
     Virgin America will serve as many as 10 cities within a year of
 operation, and up to 30 cities within five years. Virgin America's base of
 operations is San Francisco International Airport's ultra-modern, spacious
 and convenient International Terminal. The airline's brand-new Airbus
 A320-family aircraft offers guests mood lighting, an interactive in-flight
 entertainment system, power outlets at their seats and a host of other
 features aimed at bringing a little fun back to flying. To learn more:

SOURCE Ogilvy Public Relations Worldwide