SOUTH NORWALK, Conn., March 3 /PRNewswire/ -- Virgin Atlantic, one of
the world's leading long-haul airlines, and General Motors, the world's
largest automaker, today announced that the airline will offer passengers a
zero-emissions Chevrolet Equinox Hydrogen Fuel Cell car as part of its
Upper Class limo service. Initially passengers in Los Angeles will take
part in the trial which will not only enable them to experience the next
generation of cars but also reduce their carbon footprint. The hydrogen
fuel cell limo service is expected to be extended to New York City later
(Logo: http://www.newscom.com/cgi-bin/prnh/20060927/NYW045LOGO )
Sir Richard Branson, President of Virgin Atlantic, commented:
"Our mission to be the sustainable airline is clear, both on the ground
and in the air. Partnerships such as this with General Motors show
that we are pioneering in the aviation industry when it comes to
reducing emissions at every stage of our passengers' journey."
"We are calling upon governments worldwide, not just the UK and US, to
assist businesses by building hydrogen filling stations in key cities
so that drivers can fill up their cars more easily. As a first step,
existing filling stations could add renewable energy pumps alongside
other fuel pumps. This new technology will only become commonplace if
businesses and drivers are incentivized to adopt it quickly, and that's
where governments need to play a major role."
As part of the Upper Class flight experience, Virgin Atlantic travelers
receive complimentary transportation to and from the airport in Chevrolet
Equinox fuel cell vehicles. Initially three Equinox vehicles will become
part of the fleet of cars used to transport Upper Class passengers to and
from Los Angeles International Airport.
The partnership is the latest in the airline's sustainability efforts.
Utilizing the Equinox Fuel Cell vehicle as part of the Upper Class
automotive fleet will not only reduce the airline's overall carbon output,
but more importantly, will serve as an important real world market test. It
will enable GM to get practical customer feedback from drivers and
Dr. Larry Burns, Vice-President for Planning and R&D at General Motors,
"This is a great partnership. Sir Richard Branson and the Virgin brand
are globally-recognized, and Virgin Atlantic customers are educated and
influential people concerned about the environment. This business
partnership is an important piece of the Project Driveway program. The
Virgin Atlantic team will help us learn a great deal about how fuel
cell vehicles perform in an every-day commercial environment."
Powered by GM's fourth-generation fuel cell propulsion system, the
Equinox Fuel Cell electric vehicle is a fully-functional crossover vehicle.
Fuel cell technology and hydrogen fuel represents a step change for the
automotive industry and will substantially reduce the industry's impact on
the environment. This initiative is part of GM's Project Driveway, the
largest market test of its kind, which is currently launching 100 Hydrogen
Fuel Cell vehicles to streets and driveways in California, New York and
Washington DC. Additional market tests are planned for Europe and Asia,
beginning later this year.
As an alternative to its limousine service, Virgin Atlantic also offers
its Upper Class passengers the option of taking public transport, the
Heathrow or Gatwick Express, when arriving in or departing from the UK.
For further information please contact the Virgin Atlantic Press Office
About Virgin Atlantic
-- Virgin Atlantic is one of the world's leading long-haul airlines
-- It flies to 30 destinations worldwide from its main base at London
Heathrow and London Gatwick
-- There are 38 aircraft in its fleet, comprising 747-400s, A346-600s and
-- Sir Richard Branson is the President of Virgin Atlantic; Steve Ridgway
is the Chief Executive Officer; and Lyell Strambi is the Chief
-- In 2007, Virgin Atlantic carried approximately 6 million passengers
About General Motors
General Motors Corp. (NYSE: GM), the world's largest automaker, has
been the annual global industry sales leader for 77 years. Founded in 1908,
GM today employs about 266,000 people around the world. With global
headquarters in Detroit, GM manufactures its cars and trucks in 35
countries. In 2007, nearly 9.37 million GM cars and trucks were sold
globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM
Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn, Vauxhall and Wuling.
GM's OnStar subsidiary is the industry leader in vehicle safety, security
and information services. More information on GM can be found at
www.gm.com. Chevrolet is the largest automotive division of General Motors.
More information on Project Driveway can be found at
SOURCE Virgin Atlantic