Virgin Media Strikes CSI Franchise Deal in the UK With Alliance Atlantis International Content Distribution

    LONDON, February 8 /PRNewswire-FirstCall/ -- Virgin Media (NASDAQ:   VMED) and Alliance Atlantis have today announced a major new content agreement for the smash hit crime dramas CSI: Crime Scene Investigation and CSI: Miami.     The deal will offer seasons 1-4 of its top-rated show CSI and the first two seasons of CSI: Miami to over three million customers through Virgin Media's TV-on-demand service. Season 5 of CSI and season 3 of CSI: Miami will be added later in 2007.     Multi-award-winning and internationally acclaimed, both CSI and CSI: Miami have been a core part of LIVING's schedule for the past five years.     The licence starts from 1 March and sees Virgin Media strengthen its TV-on-demand service with further compelling content.     Steve Burch, president and CEO of Virgin Media, said: "The CSI Franchise has been a TV phenomenon and makes a welcome addition to our on-demand library. The agreement with Alliance Atlantis to make CSI and CSI: Miami available on demand forms part of our commitment to cram our service full of must-see entertainment which our customers can control."     Further announcements from Virgin Media regarding major content additions are expected throughout the year, strengthening the line-up and adding even more choice to Europe's biggest on-demand library.     Notes to Editors     Virgin Media is an innovative and pioneering UK entertainment and communications business. For the first time consumers can get everything they need from one company - the UK's only quad play of TV, broadband, phone and mobile plus the most advanced TV on demand service available, the UK's first high definition TV service and V+, our high specification personal video recorder. We're the UK's most popular broadband provider, the largest virtual mobile network operator and the second largest provider of pay TV and home phone.     Virgin Media owns two content businesses - Virgin Media Television (VMTV) and sit-up. VMTV owns seven entertainment channels - LIVINGtv, LIVINGtv 2, Bravo, Bravo 2, Challenge, Trouble and Ftn - and is a 50% partner in UKTV which consists of ten channels including UKTV Gold and UKTV History. sit-up runs retail TV channels bid tv, price-drop tv and speed auctiontv.     Virgin Media is the largest Virgin company in the world and has almost 10 million customers (5m cable, 4.5m Virgin Mobile, 250,000 virgin.net). To find out more visit www.virginmedia.com/presscentre     About the CSI Franchise     The CSI Franchise is produced by Alliance Atlantis and CBS Paramount Television, in association with Jerry Bruckheimer Television. Alliance Atlantis holds all worldwide distribution rights to the CSI Franchise, excluding the U.S., where CBS handles distribution.     About Alliance Atlantis Communications     Alliance Atlantis offers Canadians 13 well-branded specialty channels boasting targeted, high-quality programming. The Company also co-produces and distributes the hit CSI franchise and indirectly holds a 51% limited partnership interest in Motion Picture Distribution LP, a leading distributor of motion pictures in Canada, with a presence in motion picture distribution in the United Kingdom and Spain. The Company's common shares are listed on the Toronto Stock Exchange - trading symbols AAC.A and AAC.B. The Company's website is www.allianceatlantis.com.     Media contacts     Nick Fox or Lisa Gordon at M Communications on +44-(0)20-7153-1530 or +44-(0)20-7153-1540, +44-(0)207-153-1515  

SOURCE Virgin Media

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