WARREN, N.J., Aug. 16 /PRNewswire/ -- Virgin Mobile USA, a top provider
of no-annual-contract wireless phone services targeted at the youth market,
today bids a warm welcome to the first LG Electronics handset to join its
line-up, as the new Aloha cell phone makes its way to Virgin Mobile
retailers across the U.S. this month. With a sleek clamshell design and
metallic finish, the Aloha comes equipped with all the essentials, from
real-music ringtones to multi-messaging capabilities -- at an attractive
price point for all Virgin Mobile customers.
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Virgin Mobile will also be working with its major retail partners
across the country on extensive point-of-sale promotion and merchandising
campaigns for the Aloha.
Working Together To Make A Difference
The debut of Aloha and this new relationship with LG Mobile Phones also
heralds the start of a larger partnership between the two companies, rooted
in Virgin Mobile USA's pro-social initiative to raise awareness of the
plight of at-risk and homeless youth called The RE*Generation
Virgin Mobile has invited a group of emerging and established visual
artists to design signature versions of LG's Aloha handset. These limited-
edition phones will be auctioned off as part of The RE*Generation Gala and
Art Auction this November, recently designated by Congress as "National
Homeless Youth Awareness Month." Proceeds from this and other activities
will benefit Virgin Mobile's charitable partners, including StandUp For
Kids, Children's Health Fund and YouthNoise.
Great Looks, Great Features and a Great Price
With its polished, modern look and array of features, the Aloha wraps a
great deal into a sleek and affordable package. It sports a metallic front
and a durable, matte back finish, with an internal 65K-color display. The
phone has capabilities to play real music and animated ringtones, and comes
equipped with key basics such as a speakerphone and voice-activated
dialing. Customers will love Aloha's preloaded games, which include ZooZoo
Club and Battle Reversi, and can choose from a wide array of other games,
ringtones, screensavers and more. The Aloha will also feature Virgin
Mobile's new dynamic and intuitive graphic user interface.
Virgin Mobile's Aloha by LG is 3.5-inches long by 1.9-inches wide, with
a thickness of 0.9-inches, and weighs in at 2.7-ounces. It can hold up to
199 personal contacts, with five numbers, three email addresses and one URL
slot available for each. It also features up to 180 minutes of talk time
and 150 hours of standby time. The Aloha will be appearing on shelves and
on the Web in September at a retail price point of $34.99.
"Adding LG Mobile Phones to our handset line-up is a win for consumers,
given the company's track record of developing affordable phones with great
performance, striking looks and features our customers love," said Dan
Schulman, CEO of Virgin Mobile USA. "The Aloha has all of that. And we are
impressed and gratified with LG's dedication in joining our efforts to
raise awareness about the national crisis surrounding youth homelessness."
"Virgin Mobile USA is an innovative wireless provider that really
understands its market," said Ehtisham Rabbani, vice president, Product
Strategy and Marketing for LG Electronics MobileComm, USA, Inc. "It's ideal
to kick off our relationship with a handset that has the features and style
Virgin Mobile customers demand at a price point that's accessible to
everyone. We're equally excited to use the launch of Aloha as a way to
further the good work Virgin Mobile and its charitable partners are doing
through The RE*Generation to help young people at-risk and alone on the
About Virgin Mobile USA, LLC
The nation's leading wireless youth network, Virgin Mobile USA provides
more than 4.8 million customers with control, flexibility and choice in
wireless service, rich data content and innovative products without annual
contracts. Voice pricing plans range from monthly options with unlimited
nights and weekends to by-the-minute offers, allowing consumers to adjust
how and what they pay according to their needs. Virgin Mobile's full slate
of smart, stylish and affordable handsets, including the popular
Switch_Back and Slice, are available at top retailers in more than 35,000
locations nationwide and online at http://www.virginmobileusa.com, with
Top-Up cards available at more than 130,000 locations.
Virgin Mobile USA's national coverage is powered by the Nationwide
Sprint PCS(R) Network and the company, which launched in 2002, is a joint
venture between Sir Richard Branson's Virgin Group and Sprint Nextel.
Virgin Mobile provides some of the highest customer satisfaction levels in
the industry with its own customers reporting a 94% satisfaction rate.
Virgin Mobile contributes 5% of profits from downloadable content to The
RE*Generation, its pro-social initiative to help homeless teens, through
donations to charitable partners or funding of programs that support and
raise awareness for young people in need; and provides postage-paid return
envelopes in every new package for customers to recycle old phones.
About LG Electronics USA, Inc.
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North
American subsidiary of LG Electronics, Inc., a $48.5-billion (2006
consolidated worldwide revenues) global force in consumer electronics, home
appliances and mobile communications. In the United States, LG Electronics
sells a wide range of digital appliances, digital display and digital media
products, and mobile phones under LG's "Life's Good" marketing theme. For
more information, please visit http://www.LGusa.com.
About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is the world's leading
provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed
to improve the value of customer life. With a total range of wired and
wireless solutions, the company is rapidly establishing a global presence
and growing its international market share in 3G handsets. For more
information please visit http://www.lgusa.com.
SOURCE Virgin Mobile USA