Virgin Mobile USA Says 'Aloha' With Debut of First LG Wireless Handset

Aggressive Integrated Retail Marketing & Merchandising Programs in Place

Partnership to Include LG Mobile Phones Involvement with the RE*Generation,

Virgin Mobile USA's Pro-Social Movement to End Youth Homelessness

Aug 16, 2007, 01:00 ET from Virgin Mobile USA

    WARREN, N.J., Aug. 16 /PRNewswire/ -- Virgin Mobile USA, a top provider
 of no-annual-contract wireless phone services targeted at the youth market,
 today bids a warm welcome to the first LG Electronics handset to join its
 line-up, as the new Aloha cell phone makes its way to Virgin Mobile
 retailers across the U.S. this month. With a sleek clamshell design and
 metallic finish, the Aloha comes equipped with all the essentials, from
 real-music ringtones to multi-messaging capabilities -- at an attractive
 price point for all Virgin Mobile customers.
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     Virgin Mobile will also be working with its major retail partners
 across the country on extensive point-of-sale promotion and merchandising
 campaigns for the Aloha.
     Working Together To Make A Difference
     The debut of Aloha and this new relationship with LG Mobile Phones also
 heralds the start of a larger partnership between the two companies, rooted
 in Virgin Mobile USA's pro-social initiative to raise awareness of the
 plight of at-risk and homeless youth called The RE*Generation
     Virgin Mobile has invited a group of emerging and established visual
 artists to design signature versions of LG's Aloha handset. These limited-
 edition phones will be auctioned off as part of The RE*Generation Gala and
 Art Auction this November, recently designated by Congress as "National
 Homeless Youth Awareness Month." Proceeds from this and other activities
 will benefit Virgin Mobile's charitable partners, including StandUp For
 Kids, Children's Health Fund and YouthNoise.
     Great Looks, Great Features and a Great Price
     With its polished, modern look and array of features, the Aloha wraps a
 great deal into a sleek and affordable package. It sports a metallic front
 and a durable, matte back finish, with an internal 65K-color display. The
 phone has capabilities to play real music and animated ringtones, and comes
 equipped with key basics such as a speakerphone and voice-activated
 dialing. Customers will love Aloha's preloaded games, which include ZooZoo
 Club and Battle Reversi, and can choose from a wide array of other games,
 ringtones, screensavers and more. The Aloha will also feature Virgin
 Mobile's new dynamic and intuitive graphic user interface.
     Virgin Mobile's Aloha by LG is 3.5-inches long by 1.9-inches wide, with
 a thickness of 0.9-inches, and weighs in at 2.7-ounces. It can hold up to
 199 personal contacts, with five numbers, three email addresses and one URL
 slot available for each. It also features up to 180 minutes of talk time
 and 150 hours of standby time. The Aloha will be appearing on shelves and
 on the Web in September at a retail price point of $34.99.
     "Adding LG Mobile Phones to our handset line-up is a win for consumers,
 given the company's track record of developing affordable phones with great
 performance, striking looks and features our customers love," said Dan
 Schulman, CEO of Virgin Mobile USA. "The Aloha has all of that. And we are
 impressed and gratified with LG's dedication in joining our efforts to
 raise awareness about the national crisis surrounding youth homelessness."
     "Virgin Mobile USA is an innovative wireless provider that really
 understands its market," said Ehtisham Rabbani, vice president, Product
 Strategy and Marketing for LG Electronics MobileComm, USA, Inc. "It's ideal
 to kick off our relationship with a handset that has the features and style
 Virgin Mobile customers demand at a price point that's accessible to
 everyone. We're equally excited to use the launch of Aloha as a way to
 further the good work Virgin Mobile and its charitable partners are doing
 through The RE*Generation to help young people at-risk and alone on the
     About Virgin Mobile USA, LLC
     The nation's leading wireless youth network, Virgin Mobile USA provides
 more than 4.8 million customers with control, flexibility and choice in
 wireless service, rich data content and innovative products without annual
 contracts. Voice pricing plans range from monthly options with unlimited
 nights and weekends to by-the-minute offers, allowing consumers to adjust
 how and what they pay according to their needs. Virgin Mobile's full slate
 of smart, stylish and affordable handsets, including the popular
 Switch_Back and Slice, are available at top retailers in more than 35,000
 locations nationwide and online at, with
 Top-Up cards available at more than 130,000 locations.
     Virgin Mobile USA's national coverage is powered by the Nationwide
 Sprint PCS(R) Network and the company, which launched in 2002, is a joint
 venture between Sir Richard Branson's Virgin Group and Sprint Nextel.
 Virgin Mobile provides some of the highest customer satisfaction levels in
 the industry with its own customers reporting a 94% satisfaction rate.
 Virgin Mobile contributes 5% of profits from downloadable content to The
 RE*Generation, its pro-social initiative to help homeless teens, through
 donations to charitable partners or funding of programs that support and
 raise awareness for young people in need; and provides postage-paid return
 envelopes in every new package for customers to recycle old phones.
     About LG Electronics USA, Inc.
     LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North
 American subsidiary of LG Electronics, Inc., a $48.5-billion (2006
 consolidated worldwide revenues) global force in consumer electronics, home
 appliances and mobile communications. In the United States, LG Electronics
 sells a wide range of digital appliances, digital display and digital media
 products, and mobile phones under LG's "Life's Good" marketing theme. For
 more information, please visit
     About LG Electronics Mobile Communications Company
     LG Electronics Mobile Communications Company is the world's leading
 provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed
 to improve the value of customer life. With a total range of wired and
 wireless solutions, the company is rapidly establishing a global presence
 and growing its international market share in 3G handsets. For more
 information please visit

SOURCE Virgin Mobile USA