MIDEM, CANNES, France, Jan. 22 /PRNewswire/ -- InterTrust Technologies Corporation (Nasdaq: ITRU), the leading developer of peer-to-peer, distributed digital rights management (DRM) technology, today announced a strategic alliance with Virgin Records, a label of EMI Recorded Music, Zomba Music, the world's leading, independent music publisher, and Daft Life, producer of Daft Punk. Capitalizing on a combination of Virgin Records internet marketing skills, InterTrust's DRM expertise and Daft Punk's music and brand, the alliance has begun work on developing a next-generation of artist-led online music experiences, and a customizable business model for delivering free, secure, digital content. This initiative aims to offer a new, rewarding and entertaining experience for record-buyers. The first pioneering project to be produced by the alliance is the 'Daft Club'. Daft Club is a creative, artist-led project, offering fans of successful French band Daft Punk, the opportunity to become members of their own online club, with access to a large amount of free, digitally-protected content. Entry to the club will be available through the forthcoming Daft Punk album, "Discovery", bought through the retail channel. The Daft Club will enhance the consumer experience for fans, while supporting the traditional retail supply chain for artists' music. It should also show how digital protection of content can be used in highly creative marketing initiatives in the new music economy. InterTrust's DRM technology will be included on the new Daft Punk album "Discovery" to manage the digital music and chosen business model rules. Because Daft Club software is part of InterTrust's global MetaTrust Utility platform, members will be able to use other MetaTrust Certified applications. Record buyers will be able to load the InterTrust 'digital wallet' software from the CD onto their personal computer*, and with a Daft Club ID card, included within the album packaging, use it to run a downloaded Daft player with access to the exclusive online content. Emmanuel de Buretel, president, Virgin Continental Europe said: "Daft Punk's "Discovery" is the perfect album to close one century and bring us into the next. It is a highly creative and innovative project in terms of music and image, and is certainly one of the most ambitious interactive projects ever delivered by a Virgin artist. It shows the direction in which new music formats can evolve, while respecting our retail partners. The Daft Club membership card is the solution to the interactive craving of the fan base and the need for continuous content. The project is a top priority for Virgin." Jay Samit, senior vice president, New Media, EMI commented: "This project benefits both fans and retailers. Those who buy the album will be able to access the extra free content online, therefore creating more incentive to buy the album at retail." Steven Howard, Managing Director, Zomba Music said: "As a leading independent music publisher, we constantly seek new ways to exploit our copyrights and so generate revenue for our writers. Whilst certain publishers see the digital transmission of music as a threat, we applaud InterTrust and Daft Club for developing a secure system which enhances rather than replaces the sale of physical product. Daft Club will give added value to Daft Punk releases and so further cement the band's already loyal, yet ever increasing, fan-base." "We are really excited to be part of this cutting edge initiative with Virgin Records, Zomba and InterTrust," said Thomas Bangalter, Daft Punk. "Innovation has always been and remains Daft Punk's priority." "This alliance is breaking new ground in creating a rewarding experience for the fans, the artist and the distributor alike," said Simon Scott, VP strategic markets, InterTrust Technologies. "It is an exciting, creative and commercially viable way of responding to internet piracy to create a compelling music experience. The artists get to use the internet to distribute their music and support traditional music retailers at the same time." More detailed information about Daft Club will be available with the release of the forthcoming Daft Punk album, "Discovery", to be released by Virgin Records on 12 March 2001. Daft Club images are available at: http://www.fireflypr.com/intertrust/ Username "intertrust". Password "daftclub" About Virgin Records Virgin Records is a record label that was started 30 years ago and acquired by EMI in 1992. Known for its independent spirit and artistic direction, the label is home to superstar artists including Janet Jackson, Rolling Stones, George Michael, Lenny Kravitz, Spice Girls, Enigma, Daft Punk. More recently, Virgin Records has launched a generation of new regional superstars ranging from Manu Chao, Lene Marlin to Air, Axelle Red and Jarabe de Palo. The label has 14 full-fledged companies in the UK, the US, Continental Europe, Brazil and Mexico and is distributed by EMI in another 50 countries around the world. About Zomba Music Publishers Ltd Zomba Music Publishers Ltd (ZMPL) is the publishing arm of The Zomba Group of Companies, the world's largest independent music operation. Founded by Clive Calder some 20 years ago, ZMPL's catalogue contains many classic copyrights recorded by Shania Twain, Britney Spears, The Corrs, Bruce Springsteen, Backstreet Boys, Tina Turner, Michael Jackson, Bryan Adams, Celine Dion, Stone Roses, N Sync and many more. ZMPL, together with its US counterpart, Zomba Enterprises Inc (ZEI), boasts a current writer roster which includes Mutt Lange, Max Martin, Korn, R.Kelly, Limp Bizkit, Teddy Riley, Nitin Sawhney and of-course Daft Punk. Agreed with Delabel Editions/Daft Music for France. About Daft Punk Daft Punk's (Thomas Bangalter & Guy Manuel de Homem Christo) debut release "Homework", released 1997, has sold over two millions copies worldwide. The band, known for their innovative and artistic visual work, has won several video awards and worked with video directors such as Spike Jonze & Michel Gondry. "One More Time" is the first single from the long-awaited new album, "Discovery", produced by Daft Life, due on Virgin Records worldwide in March 12, 2001. Commercially released on November 14th, 2000, "One More Time" debuted at number one in France, also debuted number two in the UK and number one in the Eurochart. It is now number one in the dance/club chart in the USA, number one in the Canadian chart and number one in the Japanese international radio charts. About Daft Life Daft Life Ltd is the producer of Daft Punk material. About InterTrust InterTrust Technologies Corporation is the leading developer of peer-to-peer, distributed digital rights management (DRM) technology. Its general-purpose DRM trust platform serves as a foundation for trusted peer-to-peer and client server e-commerce. InterTrust holds numerous patents in the area of trusted systems technology and peer-to-peer rights management, and licenses its technology and patents in the form of software or hardware and tools to partners. These partners provide digital commerce services and applications that together form the MetaTrust Utility, an interoperable global commerce system. InterTrust serves as the commercial administrator of the MetaTrust Utility, ensuring the neutrality, security, commercial reliability, and trusted interoperability of devices, services, and applications. The statements contained in this release that are not purely historical are forward-looking statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, including statements regarding InterTrust's expectations, beliefs, hopes, intentions or strategies regarding the future. All forward-looking statements included in this document are based upon information available to InterTrust as of the date hereof, and InterTrust assumes no obligation to update any such forward-looking statement. Actual results could differ materially from current expectations. Factors that could cause or contribute to such differences include, but are not limited to, the factors and risks discussed in InterTrust's reports filed from time to time with the Securities and Exchange Commission. NOTE: DigiBox, the InterTrust logo, MetaTrust, and The MetaTrust Utility are registered trademarks of InterTrust Technologies Corporation, and TrustChip, RightsChip, InterRights Point, MetaTrust-Certified, Rights/PD and Rights/System are trademarks of InterTrust Technologies Corporation, all of which may or may not be used in certain jurisdictions. All other brand or product names are trademarks or registered trademarks of their respective companies or organizations. * Macintosh(R) OS 8.5 or above. Pentium 200 MHz or G3, 32MB RAM, CD ROM drive 4x or higher, sound card, 50MB available space on hard disk.
SOURCE InterTrust Technologies Corporation