Virgo Launches Supplyside Animal Nutrition Insights

PHOENIX, July 1, 2013 /PRNewswire-iReach/ -- VIRGO (vpico.com), an information distribution company focused on the most innovative and complex business-to-business markets that fuel the U.S. and world economies, today unveiled a new online resource called SupplySide Animal Nutrition Insights.

SupplySide Animal Nutrition Insights provides animal nutrition developers, producers, marketers and distributors with in-depth coverage of science, ingredients, innovations and strategies that drive the animal nutrition market. Content includes ingredient and formulation strategies, emerging market and product development opportunities, innovations and business best practices for the pet food and animal feed industry.

"We are introducing SupplySide Animal Nutrition Insights because we continue to see more people from the animal nutrition field coming to our events and looking for information through our websites. There is great innovation happening right now in ingredients, technologies and applications in this area, and we are excited to serve our global audience with original content to help them capture the opportunity," said Jon Benninger, vice president of VIRGO'S SupplySide Health & Nutrition Network.

Underwritten by HORN, this premium-content-driven online platform delivers critical ingredient and supply chain information to the animal nutrition industry via reports, digital issues, video reporting and more.

"As industry leaders, we all have a great responsibility to protect and further enhance the lives of pets and animals, and HORN is proud to be leading this online resource for the animal business community," said Lisa Alley-Zarkades, vice president of HORN Animal Wellness. "We're excited to be a part of this collaborative effort. Providing stakeholders with accurate and timely information for formulation, manufacturing, distribution, marketing and packaging of animal and pet products is critical to the success of our industry." 

To visit SupplySide Animal Nutrition Insights and review its current premium and original content offerings, visit animalnutritionInsights.com.

Followand Link to SupplySide Animal Nutrition Insights on Twitter and LinkedIn.

About HORN

Employee-owned/ESOP, HORN is one of North America's largest distributors/marketers of raw materials and specialty ingredients. HORN partners with key principals to support seven distinct business units to offer the highest-valued materials, address the most critical challenges and transform enterprises. HORN's customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of our clients' organizations. This ensures that our principals and client achieve sustainable competitive advantages, build more capable organizations and secure lasting results. Founded in 1961 as a specialty chemical distributor, HORN remains an entrepreneurial-driven company focused on improving the way companies use ingredients to help people world-wide.

HORN Animal Wellness is a business unit dedicated and passionate about pets, animal and the products they come in contact with on a daily basis. This technically-trained group brings valued expertise in food science to the development of new products and solving solutions for customers.

For additional information about HORN, contact the company at 800.442.HORN or visit www.ethorn.com. 

About VIRGO

VIRGO is an information distribution company focused on the most innovative and complex business-to-business markets that fuel U.S. and world economies. Our mission is to help business professionals break through the hype, ambiguity and information deluge , by offering trustworthy guidance on the decisions they need to make—be that early in their decision making process, while making a purchase decision, or following the decision when a product, service or ingredient is in use.
 
We do this in each of our networks by focusing on five key tenets that make their information journey fruitful: Content, Audience, Brands, User Experience and Performance Marketing.
 
With 19 brands including trade magazines and/or websites, trade shows and regional conferences, training and accreditation programs, and an expanding online platform, VIRGO leverages its events, publications, digital and other media to provide integrated solutions for professionals in industries including health care, natural products, telecommunications and self-storage.

VIRGO Media Contact: Katherine Hecker, Audience Marketing Manager, VIRGO Health & Nutrition Network, (480) 990-1101 ext. 1350, khecker@vpico.com.

Media Contact: Katherine Hecker, VIRGO Publishing, 480-990-1101 ext 1350, khecker@vpico.com

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SOURCE VIRGO Publishing

RELATED LINKS
http://www.animalnutritionInsights.com