LONDON, Dec. 1, 2015 /PRNewswire/ -- A virtual digital assistant (VDA) can come in many forms, from a relatively basic text-based assistant to a full-fledged, multimodal digital assistant. VDAs are automated digital systems that assist the human user through understanding natural language in written or spoken form. The assistance given can be delivered in many ways, from enabling self-service through a backend database of frequently asked questions (FAQs) in a search tool as found on many enterprise websites, to a conversational speech-based interaction with a VDA to facilitate scheduling, calling, dictation for emails or text messages as found on many smartphones today (e.g., Assistant, Cortana, Google Now, and Siri).
VDAs represent the fusion of speech recognition, natural language processing (NLP), and artificial intelligence (AI) and hold the potential to have a transformative impact on user interfaces in the mobile, automotive, connected home, and enterprise domains, among others. Tractica's analysis finds that the market is at a stage where the underlying technology is capable of delivering a very robust solution, but there are advancements still to be made across the board to improve digital assistants and drive further market growth and consumer acceptance. Notable areas for improvement include lower power processing, advances in NLP, seamless handover between assistants, and consumer education.
This Tractica report examines the market and technology issues surrounding VDAs for consumer devices and enterprise applications. The report covers VDAs used in the smartphone, tablet, smart watch, PC, smart home, and automotive markets as well as application segments including banking and financial services, education, government, healthcare, retail, travel, utilities, telecom, and other enterprise markets. Detailed profiles are included for 10 VDAs as well as 26 key industry players. The report also provides market forecasts for embedded and third-party VDAs for the period from 2014 through 2020, segmented by device type, industry, and world region.
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