ViSalus, Inc. Spreads Joy this Holiday Season with World's Largest Giving Day More than 250,000 Nutritious Care Packages, Shakes, Cookies and Protein-Rich Cereals Distributed to People in Need
LOS ANGELES, Dec. 23, 2013 /PRNewswire/ -- ViSalus, Inc., the company known for the Body by Vi Challenge™, celebrated the holidays early this year by giving thousands of people the gift of health and wellness. ViSalus' second annual World's Largest Giving Day answered The Challenge by encouraging ViSalus Promoters, Customers and employees to reach out to families in need with a synchronized day of giving.
On December 14th, the Vi Community came together for one of the largest mobilizations of its kind, organizing 92 events from California to Florida and all across Canada. Making a difference one meal at a time, volunteers in Joplin, MO assembled and donated baskets of Vi-Shape® Nutritional Shake Mix, Vi Crunch™ Protein Super Cereal, Nutra-Cookies and blenders to local charities, including the Boys & Girls clubs. Other events ranged from clothing and toy drives, delivering Vi-Cares packages to nursing homes and filling gift bags with stuffed animals and books for children in need.
"Giving back and participating in community volunteer projects are meaningful ways to share an experience that shows first-hand how their own actions make a real difference in a life or in the world," said Ryan Blair, ViSalus Co-Founder and CEO. "The World's Largest Giving Day program is a tradition that we're proud to continue, and our Promoters, Customers and employees are beyond passionate about making a difference for the communities we live in."
ViSalus kicked-off the season of giving in late-November with a promotion dubbed Green Friday. This promotional challenge triggered the donation of 8,400 nutritious Vi-Shape shake pouches equating to 252,000 shake meals. Also, in Michigan, the Vi Community Challenge matching program resulted in the donation of 1,200 Vi-Shape Shake pouches (36,000 shake meals) to the Feeding America's affiliate, Detroit ZC Cluster. All tallied, this massive mobilization delivered meaningful donations to more than 264 charities throughout the U.S. and Canada.
ViSalus employees in the Troy, MI office divided into teams and used donated goods to build a standing structure that creatively reflected each team's idea of holiday spirit. Overall, the Troy office collected five pallets totaling 4,757 cans of food. ViSalus employees in the Los Angeles office held a Project Angel Wings toy drive party, which resulted in 80 children and families receiving holiday gifts.
Online activity mirrored the passion of the ViSalus promoters in the field with social media posts sharing stories and photos of the day's events. The #ViCares hashtag was used across all social media channels, including the ViSalus Facebook, Twitter and Instagram pages. "The Vi-Cares program is a foundational element of our business model," commented Risa Jewell, ViSalus Director of Cause Marketing. "Giving of ourselves to better our community is something we strive for every day through our numerous programs, including PROJECT 10™ Kids. We thank everyone who participated in this timely event."
ViSalus, Inc. is a healthy lifestyle company that is dedicated to Taking Weight Off The World.™ One person at a time. 10 lbs. at a time. Founded in 2005, ViSalus develops quality weight-management products and nutritional supplements that it markets and sells direct-to-consumers through an international sales force of independent promoters. ViSalus markets its products in North America under the ViSalus® brand and in the United Kingdom under the Vi™ brand, through the Body by Vi Challenge™. ViSalus is headquartered in Los Angeles, California and Troy, Michigan and is majority-owned by Blyth, Inc. (NYSE: BTH). For more information about the company, visit vi.com and follow the Vi Community on Facebook and Twitter.
SOURCE ViSalus, Inc.