TROY, Mich., Nov. 1, 2013 /PRNewswire/ -- ViSalus, known for its mission of helping people transform their health and fitness through the Body By Vi 90-Day Challenge, announced third quarter 2013 sales of $82.4 million. The Company had over 49,000 qualified independent promoters in North America and nearly 4,000 qualified promoters internationally at the end of the third quarter.
Ryan Blair, Chief Executive Officer of ViSalus noted that, "We are focused on building the North American Promoter base through new products, international expansion and compensation plan sales incentives. We have launched our new patent pending, high protein, high fiber meal, the Vi Crunch TM Protein Super Cereal. We have also invested $3.4 million to open the UK market and to launch four additional European markets. We are on track for these 2014 market openings, beginning with two in the first quarter, which will bring the Body by Vi Challenge™ to a European population of over 230 million people in our five markets, more than half of whom face weight management challenges. Further, we have invested over $5.5 million in capital expenditures over the past 18 months to support technology infrastructure, information systems and mobile application development to create an exceptional user experience for our customers and promoters. These are critical, long-term growth initiatives for which we expect to realize a return on investment in 2014 and beyond."
Founded in 2005 with headquarters in Los Angeles, CA and Troy, MI, ViSalus is the company behind the Body by Vi Challenge™, a 90-day personal health and lifestyle transformation platform. ViSalus champions personal victories and entrepreneurship through a social marketing model, premium products, and supportive global community. ViSalus is majority-owned by Blyth, Inc. (NYSE: BTH).
This press release contains "forward looking statements" within the meaning of the Private Litigation Securities Reform Act of 1995, including information about ViSalus's growth plans in North America and internationally, the timing to open new markets, and results of long-term initiatives. Information about Blyth, Inc.'s consolidated financial results is contained in their press release titled "BLYTH, INC. REPORTS THIRD QUARTER 2013 SALES AND EARNINGS" dated November 1, 2013, which should be read in conjunction with this press release. Readers are directed to the Note about Forward Looking Statements in Blyth, Inc.'s press release, which is incorporated by reference into this press release.
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