NEW YORK, March 28, 2017 /PRNewswire/ -- VisioCap, LLC is pleased to announce their investment in Nature's Logic™, a premium, all natural pet food company based in Lincoln, Nebraska. VisioCap invested in partnership with Scott Freeman who founded the company in 2006. At that time, Mr. Freeman recognized the benefits of providing companion animals with whole food nutrition without using added synthetic supplements. Today, the company offers a comprehensive line of kibble, canned, and raw frozen dog and cat food as well as treats through pet specialty retail stores across the U.S. and international markets.
Steve Marton, Founding Partner of VisioCap, said, "We are honored to have the opportunity to work with the talented management team at Nature's Logic and support their ongoing efforts to build a high quality and differentiated pet food and treat company."
Scott Freeman, Chief Executive Officer and Founder of Nature's Logic™ said, "I am excited about our new partnership with VisioCap and the relevant experience they will bring to our business as we work towards building a bigger and even more relevant brand in the pet industry."
About Nature's Logic™
Founded in 2006 by Scott Freeman, Nature's Logic™ is a line of premium quality pet food and treats focusing on the benefits of whole food nutrition. Nature's Logic provides pets with essential and complete nutrition using only 100% natural ingredients. The ultimate goal of Nature's Logic is to provide the safest and most nutritious products that people can be confident about feeding their companion animals.
VisioCap, LLC specializes in growth investments and buyouts of lower middle market consumer products companies located across North America. The firm's investments range in size from as small as $3 million to as large as $40 million. VisioCap focuses on increasing stakeholder value through improvements in commercial and operational performance due to their deep experience in the sectors in which they invest. To learn more about the firm, contact info@VisioCap.com
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