PITTSBURGH, March 10 /PRNewswire/ -- In recognition of the upcoming St. Patrick's Day holiday, Visionworks, a leading national eye care retailer new to this market, is focusing on eye care for Pittsburgh's smiling Irish eyes.  As part of its citywide grand opening celebration, Visionworks will host the showcase float in this Saturday's St. Patrick's Day parade in downtown Pittsburgh.

The 45' float features a giant rainbow, hundreds of shimmering shamrocks, and a lucky pot of gold.  Parade watchers will want to keep an eye out for the colorful float because it will carry the 2010 Miss Smiling Irish Eyes Queen Meghan Schiller and her court of Caitlin O'Connor and Megan Willison.

"All of us at Visionworks appreciate the special place this parade plays in the hearts of this region's vibrant Irish community.  We're delighted to host Miss Smiling Irish Eyes and her court," said John DiIanni, Regional Vice President.

One of the nation's leading providers of eye care services is aggressively entering the Pittsburgh market with eight locations across Western PA. Visionworks is a full-service optical retail center that features several thousand private label and designer frames along with contact lenses at value prices.

With more than 130 locations in the United States, Visionworks offers high-quality designer and exclusive brand frames, lenses, contact lenses, accessories, sunglasses, plus the leading technology in vision correction at competitive prices. And because most Visionworks stores also feature state-of-the-art processing laboratories on site, they provide one-hour service on most prescriptions.

For more information about Visionworks, including new store locations, value offers and career opportunities, visit www.visionworkseyewear.com or become a fan on Facebook.

Visionworks is a subsidiary of Eye Care Centers of America, Inc., a leading provider of eye care services with more than 430 optical retails stores in 35 states.  Eye Care Centers of America, Inc. is a wholly owned subsidiary of HVHC, Inc., a Highmark company. For more information about Eye Care Centers of America visit www.ecca.com.

SOURCE Visionworks

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