Vita Foods and Cadbury Schweppes Americas Beverages Get Cooking With the Introduction of Dr Pepper, 7UP and A&W Root Beer Branded Sauces and Marinades

    CHICAGO, May 7 /PRNewswire-FirstCall/ -- Vita Food Products, Inc.
 (Amex:   VSF) and Cadbury Schweppes Americas Beverages (CSAB) today announce
 a new line of savory soda-flavored sauces and marinades available just in
 time for this year's summer grilling season. The licensing partnership
 between CSAB and Vita Food Products will introduce flavored barbeque sauce
 and meat marinades that feature the popular sodas Dr Pepper(R), 7UP(R) and
 A&W(R) Root Beer. The full line of quality, original barbeque sauces and
 marinade products will be flavorful and fun -- just like the sodas that
 consumers love.
     "Through the years, soda-flavored barbeque sauces have become a great
 American tradition in culinary creativity. We've talked to consumers at
 length regarding the kinds of foods and flavors they enjoy, and as a
 result, created this line of barbeque sauce and marinade products infused
 with some of America's favorite soda brands, Dr Pepper, 7UP and A&W Root
 Beer," said Megan May, associate licensing manager, Cadbury Schweppes
 Americas Beverages. "With such exciting flavor combinations, we are
 confident that consumers will enjoy these soda-inspired creations."
     "We're excited to partner with Cadbury Schweppes Americas Beverages to
 bring these delicious sauces and marinades to kitchens across America. The
 Dr Pepper, 7UP and A&W Root Beer sauces and marinades are created using
 only the finest ingredients with a hint of the fun, fresh soda flavors
 consumers crave," said Clifford Bolen, CEO of Vita Food Products, Inc. "The
 combination of high quality ingredients and the popular soda flavors
 results in an exceptional taste that will enhance the flavor of America's
 favorite barbeque foods."
     The full line of Dr Pepper, 7UP and A&W Root Beer sauces will be
 available in grocery, gourmet and convenience stores, as well as in casual
 dining restaurant chains this summer. Additionally, Vita Foods will sample
 the products at this spring's Fancy Food Shows in Chicago and New York.
     For more information on the new line of sauces and marinades, visit
 http://www.vitafoodproducts.com, or contact:
     William Zaikos
     VP Marketing
     (312) 738-4500, ext 1340
     bzaikos@vitafoodproducts.com
     About Vita Food Products
     The Company's Vita Seafood division is a U.S. leader in the herring and
 retail packaged salmon markets, and is engaged in several other food
 segments, including cream cheese, cocktail sauce, tartar sauce and
 horseradish. The Company markets and sells these items under the Vita(R),
 Elf(R) and Grand Isle(R) brands. More than 95% of Vita Seafood's sales are
 in kosher foods.
     Vita Specialty Foods, Inc., the Company's wholly owned subsidiary,
 markets and sells honey, salad dressings, meat enhancements and salsas. The
 Company markets and sells these items under the Virginia Brand(R), Oak Hill
 Farms(R), Scorned Woman(R), Jim Beam(R) and Budweiser(R) brands.
     About Cadbury Schweppes Americas Beverages
     Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB) is a
 subsidiary division of Cadbury Schweppes plc (NYSE:   CSG). CSAB is one of
 the largest producers of soft drinks and premium beverages in the Americas.
 CSAB's brand portfolio includes Dr Pepper, 7UP, Snapple, Mott's Apple
 Juice, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch,
 Schweppes, Diet Rite, Clamato, Mr & Mrs T Mixers, Holland House Mixers,
 Rose's, Mistic, Yoo-hoo, Orangina, IBC, Stewart's, Nantucket Nectars and
 other well-known consumer brands. For additional information on CSAB and
 its products, visit http://www.brandspeoplelove.com.
 
 

SOURCE Vita Food Products, Inc.

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