Vita Foods and Cadbury Schweppes Americas Beverages Get Cooking With the Introduction of Dr Pepper, 7UP and A&W Root Beer Branded Sauces and Marinades
CHICAGO, May 7 /PRNewswire-FirstCall/ -- Vita Food Products, Inc. (Amex: VSF) and Cadbury Schweppes Americas Beverages (CSAB) today announce a new line of savory soda-flavored sauces and marinades available just in time for this year's summer grilling season. The licensing partnership between CSAB and Vita Food Products will introduce flavored barbeque sauce and meat marinades that feature the popular sodas Dr Pepper(R), 7UP(R) and A&W(R) Root Beer. The full line of quality, original barbeque sauces and marinade products will be flavorful and fun -- just like the sodas that consumers love. "Through the years, soda-flavored barbeque sauces have become a great American tradition in culinary creativity. We've talked to consumers at length regarding the kinds of foods and flavors they enjoy, and as a result, created this line of barbeque sauce and marinade products infused with some of America's favorite soda brands, Dr Pepper, 7UP and A&W Root Beer," said Megan May, associate licensing manager, Cadbury Schweppes Americas Beverages. "With such exciting flavor combinations, we are confident that consumers will enjoy these soda-inspired creations." "We're excited to partner with Cadbury Schweppes Americas Beverages to bring these delicious sauces and marinades to kitchens across America. The Dr Pepper, 7UP and A&W Root Beer sauces and marinades are created using only the finest ingredients with a hint of the fun, fresh soda flavors consumers crave," said Clifford Bolen, CEO of Vita Food Products, Inc. "The combination of high quality ingredients and the popular soda flavors results in an exceptional taste that will enhance the flavor of America's favorite barbeque foods." The full line of Dr Pepper, 7UP and A&W Root Beer sauces will be available in grocery, gourmet and convenience stores, as well as in casual dining restaurant chains this summer. Additionally, Vita Foods will sample the products at this spring's Fancy Food Shows in Chicago and New York. For more information on the new line of sauces and marinades, visit http://www.vitafoodproducts.com, or contact: William Zaikos VP Marketing (312) 738-4500, ext 1340 firstname.lastname@example.org About Vita Food Products The Company's Vita Seafood division is a U.S. leader in the herring and retail packaged salmon markets, and is engaged in several other food segments, including cream cheese, cocktail sauce, tartar sauce and horseradish. The Company markets and sells these items under the Vita(R), Elf(R) and Grand Isle(R) brands. More than 95% of Vita Seafood's sales are in kosher foods. Vita Specialty Foods, Inc., the Company's wholly owned subsidiary, markets and sells honey, salad dressings, meat enhancements and salsas. The Company markets and sells these items under the Virginia Brand(R), Oak Hill Farms(R), Scorned Woman(R), Jim Beam(R) and Budweiser(R) brands. About Cadbury Schweppes Americas Beverages Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB) is a subsidiary division of Cadbury Schweppes plc (NYSE: CSG). CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes Dr Pepper, 7UP, Snapple, Mott's Apple Juice, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC, Stewart's, Nantucket Nectars and other well-known consumer brands. For additional information on CSAB and its products, visit http://www.brandspeoplelove.com.
SOURCE Vita Food Products, Inc.
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