Vivendi Universal Games and McDonald's(R) Partner to Offer Handheld Video Games Based on the Popular Crash and Spyro video games in Happy Meals and Mighty Kids Meals

McDonald's to Participate in Promotion Featuring Handheld Video Games

May 09, 2005, 01:00 ET from Vivendi Universal Games

    LOS ANGELES, MAY 9 /PRNewswire/ -- Vivendi Universal Games (VU Games)
 today announced that it is partnering with McDonald's(R) to offer electronic
 handheld video games based on the popular Crash(TM) and Spyro(TM) video games
 franchises' in Happy Meals and Mighty Kids Meals worldwide.
     Beginning May 13 and running through June 9, 2005, in North America ,
 McDonald's Happy Meals and Mighty Kids Meals will include one of eight
 different handheld video games featuring Crash Bandicoot(R) and Spyro the
     "Crash and Spyro are among VU Games' most popular video game franchises'
 and the video games are very popular among kids," said Ed Zobrist, Senior Vice
 President, Global Marketing for VU Games.  "Kids will be very exited about the
 handheld video games featuring Crash Bandicoot and Spyro the Dragon, based on
 the popular video games."
     For the first time ever in McDonald's Happy Meals and Mighty Kids Meals,
 kids will experience the adventures with their favorite video game characters,
 Crash Bandicoot and Spyro the Dragon, with these high-action interactive
 handheld games.  The McDonald's handheld games are based on VU Games' popular
 Crash and Spyro video game franchises including Crash Twinsanity(TM) and Spyro
 A Hero's Tail both available in stores now for PlayStation 2 computer
 entertainment system and Xbox video game system from Microsoft.  Spyro A
 Hero's Tail is also available for Nintendo GameCube.
     In the fall, VU Games will release Crash Tag Team Racing(TM) a unique new
 addition to the Crash franchise that will allow players to combine cars and
 combat each other on the racetrack.  Crash Tag Team Racing will be available
 for the PlayStation(R)2 computer entertainment system, the Xbox(R) video game
 system from Microsoft, Nintendo GameCube(TM) and Nintendo DS(TM).  Also, this
 fall the popular Spyro video game franchise will expand to include Spyro
 Shadow Legacy on Nintendo DS(TM) where for the first time ever the franchise
 will incorporate popular role playing game elements and introduce magic into
 the adventure.
     The promotion is being offered for four weeks in each region including
 territories throughout Europe, Australia, New Zealand, Hong Kong, Korea and
 Taiwan.  McDonald's will support the promotion in each region with
 multi-million dollar television campaigns, point-of-sale materials for
 in-store use and online campaigns.
     For more information about the promotion, or more information about the
 Crash and Spyro franchises, please visit
     About Vivendi Universal Games (VU Games)
     Vivendi Universal Games ( is a global developer, publisher
 and distributor of multi-platform interactive entertainment.  The company is a
 leader in the subscription-based massively multi-player online (MMO) games
 category, and also holds leading positions in the PC, console and handheld
 games markets.  Its development studios and publishing labels include Blizzard
 Entertainment(R), Radical Entertainment, Sierra(R) Entertainment and Massive
 Entertainment(TM).  VU Games' library of over 700 titles features owned
 intellectual properties including Warcraft(R), StarCraft(R), Diablo(R) and
 World of Warcraft(R) from Blizzard Entertainment; Crash Bandicoot(R), Spyro
 The Dragon(R), Empire Earth(R), Leisure Suit Larry(TM), Ground Control(R) and
 Tribes(R).  VU Games also maintains strategic relationships with industry
 leading content partners, including NBC Universal and Twentieth Century Fox.
     About McDonald's
     McDonald's is the leading global foodservice retailer with more than
 30,000 local restaurants serving nearly 50 million people in more than 119
 countries each day.  Approximately 70 percent of McDonald's restaurants
 worldwide are owned and operated by independent, local businessmen and women.
 For more information, visit

SOURCE Vivendi Universal Games