Vizio 60" Maximvs Plasma HDTV Breaks $3,000 Price Barrier Again

- Vizio kicks off a giant 2007 with their affordable "Maximvs" 60-inch

Plasma HDTV

- Brand now ranked #5 in U.S. flat panel HDTV sales in Q'3 2006

- Vizio's breakthrough price-point will help enable rapid growth in the 60"

plus segment and significantly challenge the projection TV market

Jan 05, 2007, 00:00 ET from Vizio, Inc. Televisions

    COSTA MESA, Calif., and LAS VEGAS, CES, Jan. 5 /PRNewswire/ -- Vizio --
 maker of multiple award-winning lines of high definition flat panel TV's,
 announces the introduction of their largest plasma HDTV to date -- the 60"
 Maximvs (pronounced maximus) VM60P Plasma HDTV. The exceptional VM60P
 combines a giant image and affordability in a unique design execution.
     "With the amazing number of awards our 50" plasma has received and our
 customers clamoring for a bigger Vizio, we started the idea for our new
 'Maximvs' TV," states Jeff Schindler, Vizio, Inc. Vice President of
 Marketing and Business Operations. "For starters, with the $2,999.99 price
 tag for the Maximvs 60", it will allow hordes of our fans to claim bragging
 rights to the largest flat panel on their block. But, it gets better. We've
 also put together a brand new design with more HDMI inputs, Genesis'
 Faroudja video processing and hidden speakers that are fully integrated
 into the TV's frame - - creating a picture-window appearance. To match many
 modern homes' decor, we are using an attractive, rich bronze finish for our
 Maximvs televisions," Schindler concludes.
     With the Maximvs, bigger is only a start.
     At a mammoth 60" diagonal, the VM60P not only offers a larger-than-life
 video experience, it's equipped with unique state-of-the-art features. By
 utilizing strong aluminum materials, the TV's designers were able to
 minimize the frame for this set. They could then offer a monster-sized 60"
 TV picture without overwhelming living rooms with bulky cabinets.
 Furthermore, the TV's speakers down-fire to a removable translucent sound
 reflector to further reduce the size of the TV and at the same time
 maximize sound impact -- appropriate in larger rooms like those this
 television will be found in.
     Its native resolution is an impressive 1366 x 768. Brightness is
 1200cd/m(2) with 7,000:1 contrast ratio and 1.07 billion colors. Inputs
 include: four HDMI with HDCP, two Component YPbPr Video, RGB PC VGA-type,
 RF for the set's internal ATSC/QAM/NTSC Tuner, S-Video, two Composite Video
 plus a 5.1 Audio output from DTV input on SPDIF Optical.
     Other features include: HDTV 1080p, 1080i, 720p, 480p signal input
 support, PIP, POP, CC, V-Chip, 3D Comb Filter, Zoom, Freeze. Like the
 award-winning Vizio 50" plasmas, it comes with Genesis' Faroudja DCDi
 De-Interlacing on both Main & PIP screens, 3:2 or 2:2 Reverse Pull-down,
 SRS-TSXT Sound enhancement, input selectable color temperatures of 9300k,
 6500K and 5400K, plus Independent Red, Green and Blue adjustment for user
 fine-tuning. It also comes with Vizio's popular backlight remote control,
 easy-to-navigate user interface and poster-sized Quick-Start guide.
     The future is both big and bright.
     According to DisplaySearch founder and president Ross Young, "Vizio has
 once again established a breakthrough price for a highly desirable product.
 60" plus-sized plasmas cost more than 3 times this Vizio price just 18
 months ago and more than 2 times the price in Q3 '06. Vizio's breakthrough
 price-point will help enable rapid growth in this segment and significantly
 challenge the projection TV market. DisplaySearch expects the 60" plus-size
 North American TV market to rise 90% from 2006 to 2010 to over 1.3M sets."*
     "Unquestionably, the Maximvs will have a dramatic impact on the market
 with the new 60" model priced at more than 50% less than the current 60"
 Plasma average selling price," stated Quixel Research's Tamaryn Pratt.
 "Quixel's primary research studies indicate that American consumers'
 preferred TV screen size is 55"-60". However, until the Maximvs's launch,
 the price for a 60" Plasma TV has been prohibitive. At this price, size and
 quality, we expect the new Vizio 60" Plasma to be a disruptive force in the
 TV market, capturing a significant portion of the 400 percent growth Quixel
 has forecasted for the 60" plasma display segment in 2007," Pratt
     The Maximvs 60" VM60P will be available at national retail stores and
 online at beginning in February at an every day price of just
 $2,999.99. Like all Vizio televisions over 30", the VM60P comes with a
 one-year onsite service warranty, online and toll-free tech support.
     Meet the rest of the Vizio plasma family.
     VM60P joins Vizio's line of award-winning plasma HDTVs. The 50" P50HDTV
 and the 42" VP42HDTV have kept the Vizio brand amongst the top 5 in the
 U.S. These widescreen plasma HDTVs are available now for $1,899.99 and
 $1,099.99 respectively.
     * DisplaySearch's Quarterly Global TV Shipment and Forecast Report.
     About Vizio
     Vizio, Inc. "Where Vision Meets Value," headquartered in Costa Mesa,
 California, is a top ten North American flat panel television brand. Their
 Vizio brand has been seen and heard on TV and radio, including NBC's Today
 Show, ABC's Good Morning America, won numerous awards from leading
 publications including Good Housekeeping's Best Big-Screens, CNET's Top 10
 Holiday Gifts, PC World's Best Buy, Sound & Vision's Editors Choice, Home
 Theater Magazine's Rave Award, PC Magazine's Editors Choice,'s #1
 Product We Love the Best and The Perfect Vision's Products of the Year.
 Vizio is bringing vision to the consumer electronics market through
 practical innovation. Vizio products offer customers the most advanced
 technologies at the most affordable value. Products include the Vizio and
 Gallevia lines of Plasma and LCD HDTV displays. Many of these products can
 be found at Circuit City, Costco Wholesale, Sam's Club, Wal-Mart and other
 retailers nationwide along with authorized online partners. For more
 information or to buy direct, please call 888-VIZIOCE or visit them on the
 web at
     The V, Vizio, Gallevia, Maximvs, names and symbols are trademarks or
 registered trademarks of Vizio, Inc. All other trademarks may be the
 property of their respective holders.

SOURCE Vizio, Inc. Televisions