VMIX to Provide Tribune Interactive With Community and User-Generated Content Technology

Jan 29, 2007, 00:00 ET from VMIX Media, Inc.

    SAN DIEGO, Jan. 29 /PRNewswire/ -- VMIX Media, Inc., today announced a
 new agreement with Tribune Interactive (TI), under which VMIX will provide
 TI Web sites with enhanced technology to manage user-generated videos,
 photos, blogs, ratings, polls and other community-driven content.
     "Engaging and informing community discussion is a core part of both our
 heritage and future strategy," said Tim Landon, president of Tribune
 Interactive. "VMIX technology will help us empower consumers to contribute
 to and participate in the content that affects them."
     Tribune Interactive delivers quality, continuously updated news and
 information to communities across the nation. The TI network spans more
 than 50 Web sites including:
              LATimes.com                         Courant.com
              chicagotribune.com                  mcall.com
              Newsday.com                         DailyPress.com
              SunSentinel.com                     GreenwichTime.com
              OrlandoSentinel.com                 StamfordAdvocate.com
              BaltimoreSun.com                    Metromix.com
     Under the terms of the agreement, VMIX Media will provide to TI a
 "white-label" solution that includes the hosting, queuing, distribution and
 management of uploaded user-generated content including video, photos and
 audio. VMIX will also facilitate TI links to tens of thousands of approved
 media assets from VMIX partners such as Fox, Bravo and Warner Bros.
     "Tribune Interactive recognizes that audiences are becoming more
 actively engaged with media," said Greg Kostello, CEO and founder of VMIX.
 "VMIX's solution will enhance interaction with TI sites by helping
 consumers comment on stories, rate content and share ideas with others in
 their communities."
     Since November 2005, VMIX has teamed with partners to enable their
 audiences to interact and build a creative community around user-generated
 content combined with popular copyrighted content from major entertainment
 companies such as Fox Home Entertainment, Sony Pictures, Warner Bros. and
 Bravo. Content and white-label partnerships for businesses and other major
 brands have established VMIX as a prominent online source for the most
 sought-after interactive assets and tools.
     About VMIX Media, Inc.
     VMIX Media, an interactive media platform, bridges the gap between
 content creators, publishers and distributors online with a three-tiered
 approach to social media.
     VMIX Media is comprised of VMIX.com (the popular online community),
 VMIX CORE (the technology that powers all of VMIX's properties) and VMIX
 Interactive (implements VMIX's technology to create custom online
 promotions for major brands and media companies).
     VMIX CORE's technology provides media companies and brands the tools
 and solutions to engage their consumers through participation,
 user-generated content and community interaction. VMIX.com, the consumer
 face of VMIX, engages the creative class of artists, musicians and
 filmmakers looking to maximize distribution and recognition of their
     Created by executives from Universal Music Group, Fox Studios, Apple
 Computer and MP3.com, VMIX Media Inc, is poised to be the undisputed leader
 in an evolving media landscape that demands an interactive user experience.
 For more information, visit www.VMIX.com.
     About Tribune Interactive
     Tribune Interactive, a subsidiary of Tribune Company, manages the
 interactive operations of major daily newspapers such as the Los Angeles
 Times, Chicago Tribune, Newsday and their associated websites. National
 network sites owned with partners include CareerBuilder.com, Cars.com,
 Apartments.com, ShopLocal.com and Topix.net. With more than 50 websites
 overall, Tribune Interactive ranks among the nation's leading news and
 information networks. The sites attract more than 14 million unique
 visitors per month.