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VMware Uses SocialiSoft, Inc. to Exceed 100,000 Virtual Attendees for VMworld.com

SAN FRANCISCO, Oct. 28 /PRNewswire/ -- JiveWorld09 -- VMware, using SocialiSoft's Community-Hosted Virtual Events, today announces they have surpassed 100,000 active online attendees in VMworld.com, their companion online version of their physical conferences held throughout the year. Director of Communities at VMware, Eric Nielsen, said today that "SocialiSoft's Virtual Events are a great way to expand the reach of our physical conferences by opening up access to the sessions, keynotes, and partner pavilions to a broad variety of people who for one reason or another can't make the conference in person. Physical conference attendees like it because they not only can interact with other attendees online while the event is happening, they can also catch-up on sessions, discussions and white-papers they might have missed well after the show is over."

"What makes SocialiSoft's solution special is that it is integrated on top of Jive Software," Nielsen said. "This builds the energy of our existing online community of customers, developers, and partners by creating a great deal of content, focus and forums but also, by flowing large numbers of VMware customers and partners into our online virtual community when they might not have joined before."

David Nelson-Gal, CEO of SocialiSoft, identified this as a key focus of the market for online event software. "So many people have historically thought of their events, User Conferences, Technical Conferences, Sales Kickoffs, and the like, as something to be setup and then torn down when the event is over. The power of Web 2.0 technologies is that these kinds of events are merely milestones on a continuously networked conversation between you, your customers and your partners. This is why we integrated with existing community platforms like those offered by Jive Software so that the event is naturally part of your existing community as opposed to an isolated silo."

"We see SocialiSoft's approach as very innovative," said David Greenberg, Senior Director of Marketing for Jive Software. "Hosting online customer events without integrating them into your online community is just a missed opportunity."

"As a community manager," Nielsen continued,. "I am absolutely focused on growing our VMware online community by making sure there is relevancy and value for the community members. Beyond helping solve problems, people like feeling that they are part of something. SocialiSoft, with our Jive Software implementation helps us achieve those goals. Hitting the 100,000 mark definitely tells us we are doing something right."

SocialiSoft, Inc. is a provider of Virtual Community Solutions for Enterprise Marketing.

About SocialiSoft, Inc.

SocialiSoft, Inc. is a privately held provider of Community Enterprise Marketing solutions for business. SocialiSoft products integrate on top of the market-leading community platforms to help businesses attract, enhance and leverage their customer and partner communities to create fulfilling online experiences. SocialiSoft has its headquarters in Palo Alto, CA. For more information visit www.socialisoft.com.

About VMware

VMware delivers solutions for business infrastructure virtualization that enable IT organizations to energize businesses of all sizes. With the industry leading virtualization platform - VMware vSphere(TM) - customers rely on VMware to reduce capital and operating expenses, improve agility, ensure business continuity, strengthen security and go green. With 2008 revenues of $1.9 billion, more than 150,000 customers and 22,000 partners, VMware is the leader in virtualization which consistently ranks as a top priority among CIOs. VMware is headquartered in Silicon Valley with offices throughout the world and can be found online at www.vmware.com.

About Jive Software

Jive frees people to engage in open, natural business conversations and workflows that typically are trapped inside of emails, phone calls or meetings. As the leading enterprise-class suite of SBS applications for Global 2000 companies and governments, Jive combines social networking software, collaboration software, and community software into the first solution to effectively manage employees, customers, and partners on a unified platform built for tens of thousands of users and millions of page views.

SOURCE SocialiSoft, Inc.