SAN DIEGO and TORONTO, April 26 /PRNewswire/ -- VOCEL, one of the most
exciting "push technology" companies in the wireless field, and Harlequin
Enterprises Limited, one of the world's leading publishers of women's
fiction today launched Harlequin On The Go(TM) a mobile application created
for women offering a variety of entertainment choices, including
daily-serialized novels by best-selling authors.
All major carriers in the U.S. will soon offer fans of Harlequin novels
the chance to download onto their mobile phones a chapter-a-day from
Harlequin authors. Women will be able to access new serialized content
every day, as well as review previously downloaded chapters that they may
have missed reading over a 30-day period. Every month, three new stories
will be available for access. This unique entertainment offering is the
first of its kind to be targeted at women.
In addition to Daily Reads, subscribers to Harlequin On The Go(TM) will
receive other entertainment features. Women will be able to enjoy games
such as "Six Degrees of Kissing" -- a mix-and match pursuit where celebrity
couples are connected by who kissed who in their movie roles A daily pop
culture poll will let subscribers know what the rest of America thinks
about the latest happenings. And fans can even learn how to write a romance
novel via Writing 101.
The subscription cost will be $2.49 a month and can be accessed at
This new evolution in mobile phone capability is made possible by
VOCEL's patent-pending, interactive messaging technology. The company is
working on the development of premium branded applications that will
forever change the way people receive information from and interact with
their cell phones. In addition to Harlequin, VOCEL is already developing
premium applications for a core group of recognized brand names, including
The Princeton Review, Random House's Living Language, Oxford University
Press, The Pill Book to name a few.
"VOCEL is proud to have worked with Harlequin, one of the leading
global mass-market publishers, to create yet another great Harlequin
reading experience for women, Now we can make popular romance novels
available to cell phone users who have enjoyed Harlequin's books for years
and are always eager for more," said Carl Washburn, VOCEL's CEO and
founder. "Delivering complete stories, written by the industry's top
talents, in a serialized format ideal for daily cell phone downloads is the
latest evolution in mobile phones and we are looking forward to continuing
this effort with other genres of published works, even academic textbooks,
via our patent-pending technology."
"Harlequin On The Go(TM) means you will never be caught without great
reading again," says Pam Laycock, Executive Vice President, New Business
Development and Strategy. "We are always searching for exciting new ways to
reach readers. In addition to being a groundbreaking new format, this
application introduces a fun and refreshing new way for women to enjoy the
Harlequin experience. This mobile application is a key thrust in our
digital delivery strategy which also includes downloadable audio and
VOCEL is a groundbreaking publisher of premium-branded applications for
mobile phones and other wireless devices that bring exciting new
capabilities into user's lives. VOCEL's patent-pending push technology
sends enhanced, full-color interactive messages to mobile phones for both
consumer and enterprise applications. Whether you are preparing for a
college entrance exam, learning a new language, interested in serialized
book content or keeping track of your health, your mobile phone can now be
your best asset. Ever forget to study? Just let your phone send you
practice questions throughout the day!
VOCEL's premium-branded content partners include The Princeton Review,
Living Language, Random House Books, Harlequin Fiction Romance, The Pill
Book, Fodor's guides, Verizon, Prima Games, and the United States Postal
Service. VOCEL technology integrates voice, data, and messaging to improve
the quality of your life!
For additional information, please visit VOCEL at www.VOCEL.com.
About Harlequin Enterprises Limited
Harlequin Enterprises Limited is the global leader in series romance
and one of the world's leading publishers of women's fiction, with titles
issued worldwide in 25 languages and sold in 94 international markets. The
company produces over 125 titles monthly and publishes more than 1,300
authors from around the world. Harlequin Enterprises Limited is a wholly
owned subsidiary of Torstar Corporation, a broadly based media company
listed on the Toronto Stock Exchange (TS.nv.b). Harlequin's Web site is
located at www.eHarlequin.com. Harlequin has offices in 18 countries
including Toronto, New York and London. For more information please visit
www.eHarlequin.com or press.eHarlequin.com.
HWH PR/New Media
Assistant Manager, PR Communications
Harlequin Enterprises Ltd.
416 445 5860