VOCEL And Harlequin Launch Harlequin on The Go(TM), The First Female-Focused Mobile Entertainment Application New Application Delivers Passionate Romance, Thrilling Suspense And Searing

Drama to Mobile Phones Daily



    SAN DIEGO and TORONTO, April 26 /PRNewswire/ -- VOCEL, one of the most
 exciting "push technology" companies in the wireless field, and Harlequin
 Enterprises Limited, one of the world's leading publishers of women's
 fiction today launched Harlequin On The Go(TM) a mobile application created
 for women offering a variety of entertainment choices, including
 daily-serialized novels by best-selling authors.
     All major carriers in the U.S. will soon offer fans of Harlequin novels
 the chance to download onto their mobile phones a chapter-a-day from
 Harlequin authors. Women will be able to access new serialized content
 every day, as well as review previously downloaded chapters that they may
 have missed reading over a 30-day period. Every month, three new stories
 will be available for access. This unique entertainment offering is the
 first of its kind to be targeted at women.
     In addition to Daily Reads, subscribers to Harlequin On The Go(TM) will
 receive other entertainment features. Women will be able to enjoy games
 such as "Six Degrees of Kissing" -- a mix-and match pursuit where celebrity
 couples are connected by who kissed who in their movie roles A daily pop
 culture poll will let subscribers know what the rest of America thinks
 about the latest happenings. And fans can even learn how to write a romance
 novel via Writing 101.
     The subscription cost will be $2.49 a month and can be accessed at
 www.HarlequinOnTheGo.com
     This new evolution in mobile phone capability is made possible by
 VOCEL's patent-pending, interactive messaging technology. The company is
 working on the development of premium branded applications that will
 forever change the way people receive information from and interact with
 their cell phones. In addition to Harlequin, VOCEL is already developing
 premium applications for a core group of recognized brand names, including
 The Princeton Review, Random House's Living Language, Oxford University
 Press, The Pill Book to name a few.
     "VOCEL is proud to have worked with Harlequin, one of the leading
 global mass-market publishers, to create yet another great Harlequin
 reading experience for women, Now we can make popular romance novels
 available to cell phone users who have enjoyed Harlequin's books for years
 and are always eager for more," said Carl Washburn, VOCEL's CEO and
 founder. "Delivering complete stories, written by the industry's top
 talents, in a serialized format ideal for daily cell phone downloads is the
 latest evolution in mobile phones and we are looking forward to continuing
 this effort with other genres of published works, even academic textbooks,
 via our patent-pending technology."
     "Harlequin On The Go(TM) means you will never be caught without great
 reading again," says Pam Laycock, Executive Vice President, New Business
 Development and Strategy. "We are always searching for exciting new ways to
 reach readers. In addition to being a groundbreaking new format, this
 application introduces a fun and refreshing new way for women to enjoy the
 Harlequin experience. This mobile application is a key thrust in our
 digital delivery strategy which also includes downloadable audio and
 eBooks."
     About VOCEL
     VOCEL is a groundbreaking publisher of premium-branded applications for
 mobile phones and other wireless devices that bring exciting new
 capabilities into user's lives. VOCEL's patent-pending push technology
 sends enhanced, full-color interactive messages to mobile phones for both
 consumer and enterprise applications. Whether you are preparing for a
 college entrance exam, learning a new language, interested in serialized
 book content or keeping track of your health, your mobile phone can now be
 your best asset. Ever forget to study? Just let your phone send you
 practice questions throughout the day!
     VOCEL's premium-branded content partners include The Princeton Review,
 Living Language, Random House Books, Harlequin Fiction Romance, The Pill
 Book, Fodor's guides, Verizon, Prima Games, and the United States Postal
 Service. VOCEL technology integrates voice, data, and messaging to improve
 the quality of your life!
     For additional information, please visit VOCEL at www.VOCEL.com.
     About Harlequin Enterprises Limited
     Harlequin Enterprises Limited is the global leader in series romance
 and one of the world's leading publishers of women's fiction, with titles
 issued worldwide in 25 languages and sold in 94 international markets. The
 company produces over 125 titles monthly and publishes more than 1,300
 authors from around the world. Harlequin Enterprises Limited is a wholly
 owned subsidiary of Torstar Corporation, a broadly based media company
 listed on the Toronto Stock Exchange (TS.nv.b). Harlequin's Web site is
 located at www.eHarlequin.com. Harlequin has offices in 18 countries
 including Toronto, New York and London. For more information please visit
 www.eHarlequin.com or press.eHarlequin.com.
     CONTACT:
     Norman Iannarelli
     HWH PR/New Media
     212-355-5049 x127
     or 203-856-3487
     normani@hwhpr.com
 
     Don Lucey
     Assistant Manager, PR Communications
     Harlequin Enterprises Ltd.
     416 445 5860
     don_lucey@harlequin.ca
 
 

SOURCE Harlequin

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