Volvo and Sir Richard Branson Unveil Winner of Trip to Space

At New York International Auto Show, Thursday, March 24, 11:50 a.m.


WHAT: Volvo Cars of North America will be joined by billionaire

entrepreneur Sir Richard Branson to unveil the winner of a

Mar 17, 2005, 00:00 ET from Volvo Cars of North America

                 trip on a sub-orbital flight to space on Sir Richard's Virgin
                  Galactic (
     WHEN:        Thursday, March 24, 2005
                  11:50 a.m. - 12:15 p.m. (video and still photographers should
                  arrive at 11:35 a.m. for positioning)
     WHERE:       Volvo Cars of North America Level 3, Booth 204
                  2005 New York International Auto Show
                  Jacob K. Javits Convention Center, 11th Ave. between
                  34th & 39th Sts.
                  New York City
     WHO:         Sir Richard Branson, founder and chairman, The Virgin Group
                  of Companies
                  Ann Belec, president and CEO of Volvo Cars of North America
                  Winner of trip to space (to be revealed at news conference)
     VISUAL:      Branson will enter the stage in an out of this world fashion
     WHY:         During the 2005 Super Bowl, Volvo introduced its new
                  V8-powered Volvo XC90 SUV with an out of this world
                  sweepstakes to win a flight to space on a Virgin Galactic
                  space ship.  The ad, featuring Sir Richard Branson as an
                  astronaut piloting a rocket ship, encouraged people to enter
                  for the trip at  More than 135,000 aspiring
                  astronauts registered for the trip, valued at $200,000.
                  Virgin Galactic -- one of the world's first commercial space
                  tourism operators -- plans to debut commercial space flight
                  within the next two to three years.  The sweepstakes winners
                  will receive astronaut training and will fly on one of Virgin
                  Galactic's initial voyages.  During the flight, he or she
                  will experience weightlessness, view the stars above and see
                  planet Earth below.

SOURCE Volvo Cars of North America