Volvo Cars Moves into HD Radio(TM) Revolution - Big Time

    BOSTON, Nov. 27 /PRNewswire/ -- Announced today at the Boston
 International Auto Show, Volvo will be the first automotive manufactures in
 the U.S. to offer innovative digital HD Radio technology on almost all
 models. Equipped with the HD Radio system, Volvo owners will enjoy a
 higher-quality AM/FM radio system that features more channel choices,
 crystal-clear sound and new data services. Volvo Cars of North America, LLC
 will be offering factory installed HD Radio receivers as standard and
 optional equipment.
 
     "We believe Volvo will have the largest standard equipped HD Radio
 technology fleet in the world. Our drivers expect the highest quality in
 every aspect of their vehicles," Dirk Bott, Vice President Brand, Business
 & Product, Volvo Cars of North America, LLC. "Adding HD Radio capability to
 our S40 T5, V50 T5, C30, C70, S80, V70, XC70 and XC90 models truly makes
 our audio systems state of the art, giving Volvo drivers an even more
 enjoyable driving experience." Introduction is scheduled for Fall of 2008.
 
     HD Radio technology is the most significant advancement in radio
 broadcasting since the introduction of FM stereo. Across the United States,
 more than 1,500 AM and FM stations are broadcasting using HD Radio
 technology and more than 700 are offering subscription-free HD2 multicast
 channels on the FM dial. These channels feature fresh new music and news
 formats, showcase young artists and local bands, as well as air non-English
 language programming and more.
 
     HD Radio broadcasters also offer valuable information that appears on
 the HD Radio receivers' display screen, such as song title and artist,
 traffic and weather updates, news, school closings and other emergency
 alerts. In addition, there are no fees or costs associated with this
 information. For a complete list of HD Radio stations currently
 broadcastings in the United States, please visit http://www.hdradio.com/
 
     An innovative technology that allows broadcasters to offer digital
 services in addition to analog signals while remaining in their existing
 frequencies, the HD Radio system is being or has been tested in many
 countries throughout the world, including Argentina, Australia, Bosnia,
 Brazil, Canada, Czech Republic, France, Germany, Hong Kong, Indonesia,
 Mexico, New Zealand, Philippines, Poland, Switzerland, Thailand and
 Ukraine.
 
     Volvo vehicles and specifications are subject to change without notice.
 
     The HD Radio and HD logos are registered trademarks and HD Radio(TM) is
 a trademark of iBiquity Digital Corporation. All other trademarks are the
 property of their respective owners.
 
     Reporters, who want more information about HD Radio Technology, please
 contact Vicki Stearn, 443-539-4345, stearn@ibiquity.com for HD Radio
 technology.
 
     Contact information for Volvo Cars of North America, LLC, please
 contact Daniel Johnston, 201 784 4504, djohn116@volvocars.com
 
 
 

SOURCE HD Radio Technology