Volvo Car Corporation's Online Global Hunt for Sunken Treasure - $50,000 in

Gold and Key to New Volvo XC90 - Launches May 4 at volvocars.us/thehunt

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    IRVINE, Calif., May 3 /PRNewswire/ -- Volvo Car Corporation calls all
 pirates, rogues and scallywags to join The Hunt! It's time to stop
 speculating and start searching as Volvo launches its worldwide hunt for
 real-life sunken treasure, May 4 at volvocars.us/thehunt.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20070503/LATH015 )
     Volvo literally has gone overboard in the second year of its promotion
 of Disney's Pirates of the Caribbean movie franchise, and has sunk a chest
 filled with $50,000 worth of gold doubloons plus the key to a brand new
 Volvo XC90 to the ocean depths, "Somewhere in the World." Anyone hardy
 enough to try and find it can take part in the online treasure hunt, which
 starts simultaneously in 22 markets, May 4 and ends with a global online
 'head to head' June 2.
     To join The Hunt, participants 18 and older must visit a Volvo retailer
 to pick up a special pirate chart then register at volvocars.us/thehunt any
 time between May 4 and May 29. Winners will only be eligible if they can
 produce the original pirate chart upon conclusion of The Hunt.
     Once registered online, hunters set sail on their virtual high seas
 adventure and move on, receiving clues, as they solve a series of
 challenging and fun online puzzles. People can join The Hunt at any time
 through May 29, and can catch up with other participants if they correctly
 answer the puzzles posted online. As the contest progresses, the puzzles
 will become increasingly harder to solve. On June 2, the first person from
 each of the 22 participating markets to finish the online hunt will compete
 against one another in one final exciting online challenge.
     The first of those 22 individuals to solve the final puzzle will be
 named the winner and will receive a trip to the burial location to retrieve
 the chest filled with $50,000 in pirate gold and a key to a new Volvo XC90.
     "Last summer, we held a treasure hunt to find a buried Volvo XC90 V8 to
 tie in with Disney's Pirates of the Caribbean: Dead Man's Chest and were
 blown away by the success -- more than 100,000 participants from around the
 world joined in," said Linda Gangeri, national advertising manager for
 Volvo Cars of North America. "This year, with more countries, more booty
 and all the early interest, we're really excited to 'set sail.' So, come
 join The Hunt!"
     In addition to the United States, Austria, Bulgaria, Canada, Germany,
 Hong Kong, Indonesia, Italy, Japan, South Korea, Malaysia, Mexico, Norway,
 Philippines, Poland, Romania, Russia, Singapore, Sweden, Taiwan, Thailand
 and the United Kingdom are participating in The Hunt.
     Disney's Pirates of the Caribbean: At World's End opens in U.S.
 theaters May 25.
     Participants in The Hunt are encouraged to visit
 http://thehunt07.spaces.live.com, Volvo's treasure hunt blog and message
 board, to learn more and discuss the Hunt's developments.
     About Volvo Cars of North America
     Volvo has been building cars with Safety in mind for 80 years. The
 current 2007 model line-up of Volvo Cars includes: the award-winning S40
 and its wagon counterpart the V50; the award-winning XC90; the sporty S60
 sedan; the all-new S80 luxury sedan; the versatile V70 wagon and rugged
 XC70 (Cross Country); and the new C70 convertible with the innovative
 retractable hardtop.
     Volvo treasure hunt blog: Thehunt07.spaces.live.com
 
 

SOURCE Volvo Cars of North America