Volvo to Hold Rematch After Finalists Fail to Solve Final Puzzle in Pirates

of the Caribbean-Inspired Global Online Treasure Hunt

$50,000 in Gold Coins, Key to New Volvo Remain Unclaimed on the Ocean

Floor, 'Somewhere In the World;' Rematch Scheduled for June 5

    IRVINE, Calif., June 4 /PRNewswire/ -- Volvo Car Corporation is
 declaring a 'do over' in its global online treasure hunt after all 21
 finalists failed to solve the final puzzle within the given 24 hour time
 limit this weekend. The 21 would-be pirates from all over the world
 gathered at their respective computer screens Saturday for their ultimate
 chance at claiming the prize -- a trip to recover a treasure chest filled
 with $50,000 in gold doubloons and a key to a new Volvo from its watery
 depths 'somewhere in the world.' But it turned out that Volvo had all
 contestants 'at sea' with a final puzzle that proved too difficult for even
 the hardiest pirates.
     "We really didn't see this coming," said Linda Gangeri, national
 advertising manager for Volvo Cars of North America. "Our Hunt has been
 tough from the beginning and we have been in awe of all the amazing
 puzzle-solving skills and sharp minds out there meeting us at every twist
 and turn. We really didn't expect to baffle our finalists with the final
 puzzle. Who knew a car company could keep 21 pirates from claiming precious
 treasure? For now, at least."
     The wildly popular Hunt, a month-long multi-media campaign developed as
 part of Volvo's sponsorship of the Disney's Pirates of the Caribbean: At
 World's End, attracted more than 32,000 online contestants from 22 markets
 around the world. Participants solved a series of puzzles that led to a
 semi- final puzzle, Puzzle 21: World's End, posted May 31. The first
 contestant from each country to submit the correct answer then went on to
 compete in the Final Leg. All participating markets were represented in the
 Final Leg with the exception of Italy, who didn't have a participant submit
 a correct semi-final answer within the time limit.
     The first of the 21 finalists to solve the 'do over' final puzzle
 Tuesday will be named the winner and receive a trip to the burial location
 to retrieve the chest filled with $50,000 in gold and a key to a new Volvo
 XC90. The finalists are:
     -- Andreas Aigner, Austria
     -- Konstantin Popov, Bulgaria
     -- Erin Chock, Canada
     -- Dennis Leifheit, Germany
     -- Cheuk Fung Leung, Hong Kong
     -- Andreas, Indonesia
     -- Yukio Takai, Japan
     -- Siew Hang Teh, Malaysia
     -- Patricia Gabriela Medrano Picon, Mexico
     -- Liss Johansen, Norway
     -- Aaron Joseph N. David, Philippines
     -- Jarosaw Nowakowski, Poland
     -- Ciprian Constantin Grosu, Romania
     -- Alena Zvereva, Russia
     -- Wilson Teo, Singapore
     -- Jungtae Ahn, South Korea
     -- Maria Qvick Faxa, Sweden
     -- Shih-En Chen, Taiwan
     -- Geranun Jiraboonyanon, Thailand
     -- Karyn Burgess, United Kingdom
     -- Deborah LaValley, United States
     Forty-three-year-old Deborah LaValley from Juneau, Alaska, is ready for
 the challenge. LaValley, who participated in last year's Hunt too, is
 thrilled with this year's game. "I can't stop thinking about different
 scenarios or possible locations. I really have no idea what to expect. I'm
 just excited that I get a second try at claiming the treasure."
     Once a winner has been declared, both final puzzles will be posted on
 The Hunt Web site for all participants to test their puzzle solving powers
 one last time.
     About Volvo Cars of North America
     Volvo has been building cars with Safety in mind for 80 years. The
 current 2007 model line-up of Volvo Cars includes: the award-winning S40
 and its wagon counterpart the V50; the award-winning XC90; the sporty S60
 sedan; the all-new S80 luxury sedan; the versatile V70 wagon and rugged
 XC70 (Cross Country); and the new C70 convertible with the innovative
 retractable hardtop.
     Volvo treasure hunt blog: Thehunt07.spaces.live.com
 
 

SOURCE Volvo Cars of North America