Vote for Best New Flavor of Jelly Belly Bean
Vote by August 31
FAIRFIELD, Calif., Aug. 18 /PRNewswire/ -- Almost 200,000 suggestions for new flavors were submitted to Jelly Belly Candy Company, and now the public is invited to vote for the best original flavor concept at http://www.DreamBeanContest.com. Five finalists were chosen and their dreamy flavor ideas were posted on the contest site where fans will vote for the best one. The five finalist ideas are Honey, Sublime Chili Lime, Thai Ice Tea, Mojito and Acai Berry. "We had many enticing ideas, and it wasn't easy for our selection committee. The trend seems to be exotic, fusion flavors and concepts based on ethnic foods. The tie breaker for multiple entries with the same idea was a 50-word essay which is posted along with the flavor idea," said Rob Swaigen, director of marketing for Jelly Belly. Fans have just two weeks to enter before the August 31, 2008 deadline, one vote per day allowed. The winner with the dreamiest new flavor will receive a $10,000 cash prize and the chance to have his or her flavor become reality when it is made at the Jelly Belly company headquarters and factory in California. Entrants were required to design their perfect bean that included a flavor concept, name and even what the perfect Jelly Belly bean will look like. Each entrant designed colors on the inside and on the shell of their bean, including speckling if they desired. Jelly Belly Candy Company makes the taste defining Jelly Belly jelly beans in 50 official flavors and an ever changing array of new flavors and limited editions. The company that put the gourmet jelly bean on the map became known worldwide when Jelly Belly beans were taken to the White House during the Ronald Reagan administration. Today, Jelly Belly beans are the leading jelly bean brand. Check out http://www.JellyBelly.com.
SOURCE Jelly Belly Candy Company
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