FAIRFIELD, Calif., Aug. 18 /PRNewswire/ -- Almost 200,000 suggestions
for new flavors were submitted to Jelly Belly Candy Company, and now the
public is invited to vote for the best original flavor concept at
http://www.DreamBeanContest.com. Five finalists were chosen and their
dreamy flavor ideas were posted on the contest site where fans will vote
for the best one.
The five finalist ideas are Honey, Sublime Chili Lime, Thai Ice Tea,
Mojito and Acai Berry.
"We had many enticing ideas, and it wasn't easy for our selection
committee. The trend seems to be exotic, fusion flavors and concepts based
on ethnic foods. The tie breaker for multiple entries with the same idea
was a 50-word essay which is posted along with the flavor idea," said Rob
Swaigen, director of marketing for Jelly Belly.
Fans have just two weeks to enter before the August 31, 2008 deadline,
one vote per day allowed. The winner with the dreamiest new flavor will
receive a $10,000 cash prize and the chance to have his or her flavor
become reality when it is made at the Jelly Belly company headquarters and
factory in California.
Entrants were required to design their perfect bean that included a
flavor concept, name and even what the perfect Jelly Belly bean will look
like. Each entrant designed colors on the inside and on the shell of their
bean, including speckling if they desired.
Jelly Belly Candy Company makes the taste defining Jelly Belly jelly
beans in 50 official flavors and an ever changing array of new flavors and
limited editions. The company that put the gourmet jelly bean on the map
became known worldwide when Jelly Belly beans were taken to the White House
during the Ronald Reagan administration. Today, Jelly Belly beans are the
leading jelly bean brand. Check out http://www.JellyBelly.com.
SOURCE Jelly Belly Candy Company