NEW YORK, June 20 /PRNewswire/ -- SoftSheen-Carson's Sportin' Style by
Sportin' Waves has teamed up with VIBE Magazine to launch the inaugural
Swagger Awards, an online public contest designed to identify and honor
stylish men across the US. The entry period begins now at
www.SwaggerVIP.com and runs through August 15, 2008.
Consumers will be encouraged to visit www.SwaggerVIP.com and upload
their photo for a chance to win an all-expense paid trip for two to a VIBE
Red Carpet Movie Premiere and register for a special Swagger VIP Card that
provides holders with access to VIP special events. This summer, celebrity
judges will then choose three nominees and consumers will able to vote on
the site for their favorite man of style.
Celebrity judges include: Memsor Kamarake, Fashion Director, VIBE
Magazine, Toure, Host BET's Black Carpet, and Fonzworth Bentley, author of
Advance Your Swagger.
"Swagger is about looking sharp and exuding confidence," said Blair
Smith, SoftSheen-Carson Marketing Manager Men's Grooming, "the Sportin'
Style man turns heads whether he's at the gym, the club or the office, and
we're proud to be celebrating those who have upped their game."
Sportin' Style by Sportin' Waves is a line of products developed
specifically to provide intense moisture without greasiness. The line
consists of: an Anti-Dandruff Shampoo, a Conditioning Styling Gel, a
Moisturizing Scalp Cream and a Shine Intensifier. Sportin' Style is
available at drug, mass, and beauty/barber supply stores.
SoftSheen-Carson, Consumer Products division of L'Oreal USA, is wholly
dedicated to the care of hair and skin for people of color.
SoftSheen-Carson's portfolio includes well-loved brands such as Dark and
Lovely, Optimum Care, Wave Nouveau, Magic Shave, Lets Jam and Dark and
Lovely Kids Beautiful Beginnings. For more information, visit