Vote With Style in 2008!!
"Sportin' Style By Sportin' Waves" And VIBE Magazine Kick off the SWAGGER
Visit www.SwaggerVIP.com to Enter and Vote
NEW YORK, June 20 /PRNewswire/ -- SoftSheen-Carson's Sportin' Style by Sportin' Waves has teamed up with VIBE Magazine to launch the inaugural Swagger Awards, an online public contest designed to identify and honor stylish men across the US. The entry period begins now at www.SwaggerVIP.com and runs through August 15, 2008. Consumers will be encouraged to visit www.SwaggerVIP.com and upload their photo for a chance to win an all-expense paid trip for two to a VIBE Red Carpet Movie Premiere and register for a special Swagger VIP Card that provides holders with access to VIP special events. This summer, celebrity judges will then choose three nominees and consumers will able to vote on the site for their favorite man of style. Celebrity judges include: Memsor Kamarake, Fashion Director, VIBE Magazine, Toure, Host BET's Black Carpet, and Fonzworth Bentley, author of Advance Your Swagger. "Swagger is about looking sharp and exuding confidence," said Blair Smith, SoftSheen-Carson Marketing Manager Men's Grooming, "the Sportin' Style man turns heads whether he's at the gym, the club or the office, and we're proud to be celebrating those who have upped their game." Sportin' Style by Sportin' Waves is a line of products developed specifically to provide intense moisture without greasiness. The line consists of: an Anti-Dandruff Shampoo, a Conditioning Styling Gel, a Moisturizing Scalp Cream and a Shine Intensifier. Sportin' Style is available at drug, mass, and beauty/barber supply stores. About SoftSheen-Carson: SoftSheen-Carson, Consumer Products division of L'Oreal USA, is wholly dedicated to the care of hair and skin for people of color. SoftSheen-Carson's portfolio includes well-loved brands such as Dark and Lovely, Optimum Care, Wave Nouveau, Magic Shave, Lets Jam and Dark and Lovely Kids Beautiful Beginnings. For more information, visit www.softsheen-carson.com
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