Vote With Style in 2008!!

"Sportin' Style By Sportin' Waves" And VIBE Magazine Kick off the SWAGGER


Visit to Enter and Vote

Jun 20, 2008, 01:00 ET from SoftSheen-Carson

    NEW YORK, June 20 /PRNewswire/ -- SoftSheen-Carson's Sportin' Style by
 Sportin' Waves has teamed up with VIBE Magazine to launch the inaugural
 Swagger Awards, an online public contest designed to identify and honor
 stylish men across the US. The entry period begins now at and runs through August 15, 2008.
     Consumers will be encouraged to visit and upload
 their photo for a chance to win an all-expense paid trip for two to a VIBE
 Red Carpet Movie Premiere and register for a special Swagger VIP Card that
 provides holders with access to VIP special events. This summer, celebrity
 judges will then choose three nominees and consumers will able to vote on
 the site for their favorite man of style.
     Celebrity judges include: Memsor Kamarake, Fashion Director, VIBE
 Magazine, Toure, Host BET's Black Carpet, and Fonzworth Bentley, author of
 Advance Your Swagger.
     "Swagger is about looking sharp and exuding confidence," said Blair
 Smith, SoftSheen-Carson Marketing Manager Men's Grooming, "the Sportin'
 Style man turns heads whether he's at the gym, the club or the office, and
 we're proud to be celebrating those who have upped their game."
     Sportin' Style by Sportin' Waves is a line of products developed
 specifically to provide intense moisture without greasiness. The line
 consists of: an Anti-Dandruff Shampoo, a Conditioning Styling Gel, a
 Moisturizing Scalp Cream and a Shine Intensifier. Sportin' Style is
 available at drug, mass, and beauty/barber supply stores.
     About SoftSheen-Carson:
     SoftSheen-Carson, Consumer Products division of L'Oreal USA, is wholly
 dedicated to the care of hair and skin for people of color.
 SoftSheen-Carson's portfolio includes well-loved brands such as Dark and
 Lovely, Optimum Care, Wave Nouveau, Magic Shave, Lets Jam and Dark and
 Lovely Kids Beautiful Beginnings. For more information, visit

SOURCE SoftSheen-Carson