LOS ANGELES, Oct. 3, 2016 /PRNewswire/ -- Etoron's VRAD (www.vradx.com), a global Virtual and Augmented Reality (VR & AR) brand, is creating history as it launches the first VR-based movie promotion for the full-length CG movie, L.O.R.D. (Legends of Ravaging Dynasties), in cooperation with producer, Original Force (OR), and distributor, Lions Gate Entertainment.
L.O.R.D. is one of the most anticipated movies of the year as it is officially the first attempt to a full-length realistic CG movie. OR, also producers of the How to Train Your Dragon TV series in partnership with Dreamworks, reached out to VRAD to create a VR-based movie marketing campaign that will immerse the viewers to the movie's actual environment. For more info and photos, click here.
VR has always been celebrated for its possibilities but doubted when it comes to actual delivery. VRAD's campaign for L.O.R.D. sheds some light as it demonstrates just how VR can involve the audience in an experience not just through games but by creating a truly native universe.
Through its intimate partnerships with the biggest VR developers in China, it was easy for VRAD to transform the entire scenery to a L.O.R.D.-themed milieu. This gives the audience a chance to experience the movie and not just watch it. This campaign introduces a new phase in movie marketing and possibilities of how the entertainment industry can truly enhance audience experience through VR.
"This new high quality media delivering service by VRAD truly wowed our users. Our users found themselves 'in the movie', interacting with the actors up close. It wasn't just about entertainment, it is about making people a part of it all," Jian Chen said, CEO of Wise Vision, one of China's biggest manufacturers of VR hardware.
The campaign is also fully scalable and measurable. There are different campaigns designed to fit the technical limitations of different devices and ensure accuracy of data. The sophistication of VRAD's data management will provide producers a deeper understanding of their audience.
About VRAD: VRAD is owned by Etoron Technologies, Inc., a Business Intelligence company. It has two main headquarters, Canada and China, making them the only truly global VR & AR advertising platform. It has built its business developing partnerships with VR & AR developers instead of merely providing VR & AR advertising platforms.
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