VVchart.com | If a picture paints a thousand words, does that mean a video paints a million?

ZURICH, March 20, 2013 /PRNewswire-iReach/ -- The influence that sites like YouTube and Vimeo are having on our culture is growing and accelerating every month, and the latest mind-boggling figures seem to support the view that they are causing a permanent and shift in the way we search for, and process information.

2012 was the year that the number of people watching online videos sprinted past the number of TV viewers. This statistic truly marks a major turning point in entertainment history and has influenced both the way advertisers spend their budgets, and the way major influencers address the world. US$2.9 billion was spent on online videos ads last year and Barack Obama uses his YouTube channel to address America. In fact, the presidential candidates spent US$78 million on online video advertising to support their campaigns.

456.6 million videos were watched in 2012 and more than 60 minutes of video content was uploaded to the web every single minute. This certainly begs the question, how are we to filter all this information and entertainment flying at us from every angle? The viral video phenomenon has made overnight successes of the likes of Justin Bieber and Psy, with each of them receiving hundreds of millions of views for their videos. Some of these stars go on to make a pretty decent living out of their success while others sink back into obscurity, but how are we to tell who will be the next big star?

The online world is full of people who demand instant gratification, seeking to grab their entertainment on the go, share it and move on, with very little desire for self-reflection. It seems they want to be at the head of the queue when it comes to being 'in the know' and either live their lives vicariously through their new heroes, or have their own 15 minutes of fame instantly; five seconds of fame seems to be more accurate in the current climate.

A whole new industry has leapt up to inform and direct viewers to the latest, trending videos on the various channels. People, in their millions every day, share videos through Twitter and Facebook and the Internet is literally alive with the chattering of commenting, posting...and trolling.

None of these charts seem to agree on which is the Top 10 as they, of course have a vested interest in promoting their own video site.

Enter, the smart young coders of the new buzzing video sites.

What has been needed for a long time is an intelligent viral video portal which takes its information from all of the video sites, as well as all of the social media platforms, to construct a definitive top list of all trending videos, updated in real time. The true measure of a popular video is not just the number of views, but also the number of shares, tweets, re-tweets and likes. If this sounds like a complicated process...it is. 

Luckily, the razor-sharp chaps at VVChart.com have come up with a clever way to do exactly that. They believe that the true value and performance of a viral video is best measured by taking all forms of exposure and feedback that it has received across all major social media platforms; therefore, they have written a specialised algorithm to identify trending videos. This clever algorithm trawls all of the online video sites, performing a comprehensive cross-platform popularity analysis on each video, and presenting the results in a useful and easy-to-understand format.

This should make it just as simple to identify currently trending videos as it is to watch them. There are many other sites trying to accomplish this feat, but it looks like VVChart.com have got there first and the smart money is on them becoming the next big video chart site.

So, if pictures paint a thousand words, and videos paint a million; and whether you think the producers of these videos are the new Van Gogh or the new Banksy, the easy place to find them, rate them and share them is at VVChart.com.

Media Contact:

Alfred Giovanni 360 Celsius, +60162615870, info@360celsius.com

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SOURCE VVChart.com

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