Waffle House(R) Restaurants Now Accepting Credit Cards

Feb 20, 2006, 00:00 ET from Waffle House, Inc.

    NORCROSS, Ga., Feb. 20 /PRNewswire/ -- After 50 years as a cash-only
 business, Waffle House company-owned restaurants will finally give customers
 the option of paying with Visa(R) or MasterCard(R).
     By the end of March, credit cards will be accepted in the 713 company-
 owned restaurants in Alabama, Florida, Georgia, Mississippi, North Carolina,
 Oklahoma, South Carolina and Texas.
     "We wanted to make sure credit cards were here to stay before we started
 accepting them," jokes Walt Ehmer, Waffle House Vice President and the "Walt"
 of Walt's Soup(TM). "Seriously, we listen to our customers to find ways to
 enhance their Waffle House experience, and accepting credit cards was the
 biggest suggestion we heard."
     Since opening the first restaurant in Avondale Estates, Ga., in 1955, the
 Waffle House company restaurants have been cash only. Through the years some
 company restaurants experimented with ATMs, but accepting credit cards is the
 best solution.
     "With many in our society not carrying cash, this gives them the
 convenience of eating with us and then using their credit cards," adds Ehmer.
     While some franchise restaurants now accept credit cards or have ATMs in
 the restaurant, Ehmer expects many of the Waffle House franchise owners to
 start accepting credit cards as well.
     About Waffle House: Headquartered in Norcross, Ga., Waffle House
 restaurants have been serving Good Food Fast(R) since 1955. Today the Waffle
 House system operates more than 1,500 company and franchise restaurants in 25
 states and is the world's leading server of waffles, T-bone steaks,
 hashbrowns, cheese 'n eggs, country ham, pork chops, and grits.

SOURCE Waffle House, Inc.