NORCROSS, Ga., Feb. 20 /PRNewswire/ -- After 50 years as a cash-only
business, Waffle House company-owned restaurants will finally give customers
the option of paying with Visa(R) or MasterCard(R).
By the end of March, credit cards will be accepted in the 713 company-
owned restaurants in Alabama, Florida, Georgia, Mississippi, North Carolina,
Oklahoma, South Carolina and Texas.
"We wanted to make sure credit cards were here to stay before we started
accepting them," jokes Walt Ehmer, Waffle House Vice President and the "Walt"
of Walt's Soup(TM). "Seriously, we listen to our customers to find ways to
enhance their Waffle House experience, and accepting credit cards was the
biggest suggestion we heard."
Since opening the first restaurant in Avondale Estates, Ga., in 1955, the
Waffle House company restaurants have been cash only. Through the years some
company restaurants experimented with ATMs, but accepting credit cards is the
"With many in our society not carrying cash, this gives them the
convenience of eating with us and then using their credit cards," adds Ehmer.
While some franchise restaurants now accept credit cards or have ATMs in
the restaurant, Ehmer expects many of the Waffle House franchise owners to
start accepting credit cards as well.
About Waffle House: Headquartered in Norcross, Ga., Waffle House
restaurants have been serving Good Food Fast(R) since 1955. Today the Waffle
House system operates more than 1,500 company and franchise restaurants in 25
states and is the world's leading server of waffles, T-bone steaks,
hashbrowns, cheese 'n eggs, country ham, pork chops, and grits.
SOURCE Waffle House, Inc.