Walker releases report, Data Rich, Insight Poor, at B-to-B Customer Experience Summit

SCOTTSDALE, Ariz., May 1, 2014 /PRNewswire/ -- Walker Information released the report, Data Rich, Insight Poor: The Art of Transforming Data into Customer Intelligence, on the final day of the B-to-B Customer Experience Summit in Scottsdale, Ariz.

This report is designed to help B-to-B companies use data to create meaningful insights and create a competitive advantage. It also provides a framework to help companies narrow in on the key essentials that will dramatically increase insight generation.

The report includes:

  • The time is now for companies to use the overwhelmingly amount of data available to them to create a competitive advantage for their company.
  • The four common barriers that cause customer analytic projects to fail.
  • A six-phase framework to help customer experience professionals overcome barriers and create insights from big data.

In addition to the release of Data Rich, Insight Poor, attendees of the B-to-B Customer Experience Summit, will hear National Public Radio science correspondent Shankar Vedantam speak on the final day of the conference.

Hosted by customer intelligence consulting firm Walker Information, the B-to-B CX Summit is focused on the latest and best customer strategies for business to business companies, and helps companies go beyond customer listening to become more intelligent about their customers and drive business success.

About Walker Information
Walker is a consulting firm specializing in customer intelligence. Helping businesses for more than 70 years, Walker's diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world's most influential businesses as well as emerging organizations of all sizes. For more information, please visit www.walkerinfo.com.

SOURCE Walker Information



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